Messe- and Event Manager (m/w/d), 100%

Safe to make the world and people like values, that's the mission of Swissphone. In the digital alarm area, Swissphone offers as a total provider secure and reliable alarm and communication solutions and products for companies in the blue light sector, industry, healthcare, and government agencies. The Swissphone Group with around 210 employees has its headquarters in Samstagern (Switzerland) and owns subsidiaries in Germany, France, and the USA.

You are the driving force behind our national and international trade fair appearances and events. You are responsible for the entire process from strategic re-conception of the trade fair appearance to cross-media marketing to successful, data-supported execution and reporting. You position the Swissphone brand optimally and generate measurable leads in our target markets.

Aufgaben

• Responsibility for national & international trade planning including strategy, budget, and stand concept
• Development of brand-compliant and product-focused trade fair appearances as well as coordination with Product Management & Sales
• Planning and implementation of cross-media trade communication (Social Media, platforms, direct marketing) before, during, and after the trade fair
• Steering of digital lead management including lead tool, reporting & handover to CRM
• Organization of internal national events such as summer festival, team events
• Definition & management of giveaways and promotional materials in cooperation with subsidiaries and procurement
• Satisfaction of corporate design and training of stand personnel

Qualifikation

• Completed education or study in the field of marketing, event management or comparable qualification
• At least 5 years of professional experience in a comparable function in the B2B sector with focus on strategic and operational hands-on trade planning, cross-media marketing, and digital lead processes
• Engaged team player with developed learning willingness and motivation to continuously develop – including artificial intelligence
• Demonstrated experience in trade fair marketing via Social Media, budget controlling, and reporting of trade activities
• Solid knowledge of common CRM systems (e.g. Microsoft Dynamics) and marketing automation tools (e.g. HubSpot) is required
• Demonstrated ability to independently, result-oriented, and structured organize complex international projects
• Negotiable language skills in German and English in writing and speaking are absolutely necessary, good French knowledge is an advantage
• Occasional travel readiness for accompanying international trade fairs (mainly Germany)
• Experience with WordPress, Canvas, Video Posts on LinkedIn, Facebook, Instagram
• Readiness to represent marketing team colleagues in their absence and take over their task areas as a substitute
• Experience in dealing with target groups from the area of BOS (authorities and organizations with security tasks), public administration or critical infrastructure is a significant advantage

Benefits

• A responsible and versatile activity in a dynamic and exciting environment
• An open, appreciative