Alipay+
1 month ago
Merchandising Marketing & Growth Manager
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Company information
- Company
- Alipay+
- Location
- Singapore Singapore
- Posted
- 1 month ago
Job description
Job Responsibilities
- Responsible for the payment business growth of Singapore as a tourist destination under Alipay+ payment gateway (where the main KPI will be number of active payment users, daily average transactions, total payment value, revenue)
- Develop growth strategies based on in-depth research on global inbound travel market trends, competitor dynamics, and user needs for international travelers, collaborating with stakeholders including global marketing and growth teams, Alipay+ mobile payment partners, key industry merchants, tourism boards, government agencies, and intellectual property (IP) partners.
- Design, execute and evaluate integrated marketing campaigns across online/offline channels and within/outside the app (including user acquisition, activation, retention, and major promotions) to strengthen user awareness of Alipay+ payment availability and deals, so as to drive business growth.
- Collaborate with business development team to identify and manage key merchant accounts across different categories (F&B, attractions, retail, etc.) in the market, in order to win trust, establish joint marketing partnerships and drive their publicity and payment volume.
Requirements
- Bachelor's degree or above in Business, Marketing, or a related field.
- Minimum 3 years of experience in marketing, growth, or business operations within a consumer internet, fintech, payments, travel, or digital platform company.
- Strong written and verbal communication skills in English and Mandarin. Excellent Chinese copywriting and content localisation skills.
- Good understanding of the global digital marketing landscape and consumer behavior, with strong knowledge of the mainland China internet ecosystem, user behavior, social media platforms, and marketing trends.
Good-To Haves
- Experience in online-to-offline (O2O), digital payments, fintech, e-commerce, travel, or other consumer internet industries, with a proven track record of driving user acquisition, engagement, and business growth, is preferred.
- Strategic thinker with strong analytical and data-driven decision-making skills, while remaining hands-on in execution.
- Thrives in a fast-paced, dynamic, and often ambiguous environment, with the flexibility to adapt to changing business priorities.
- Curious, resilient, proactive, and highly adaptable, with the ability to perform effectively under pressure.
- Strong problem-solving, prioritization, and organizational skills, with the ability to manage multiple initiatives and work independently.
- Excellent communication and stakeholder management skills, with a proven ability to collaborate across cross-functional, cross-regional, and external teams, build alignment, and drive execution.
- Advanced proficiency in Microsoft Excel and PowerPoint; experience leveraging AI tools to improve productivity and workflow efficiency is an advantage.
Required skills
- marketing
- english
- organizational skills
- travel
- kpi
- retail
- analytical skills
- business development
- f&b
- fintech
- promotions
- problem-solving skills
- bachelor's degree
- business
- e-commerce
- payments
- retention
- cross-functional teams
- data-driven decision-making
- dynamic environment
- fast-paced environment
- business growth
- revenue
- government agencies
- microsoft excel
- verbal communication skills
- stakeholders
- microsoft powerpoint
- mandarin
- ai tools
- written communication skills
- activation
- consumer behavior
- publicity
- strategic thinker
- merchants
- digital payments
- cross-regional teams
- prioritization skills
- payment gateway
- user acquisition
- digital platform
- social media platforms
- user engagement
- user needs
- global marketing
- growth manager
- attractions
- stakeholder management skills
- content localisation
- hands-on execution
- marketing trends
- growth strategies
- external teams
- growth teams
- merchant accounts
- integrated marketing campaigns
- tourism boards
- ambiguous environment
- consumer internet
- merchandising marketing
- alipay+
- active payment users
- daily average transactions
- total payment value
- inbound travel market
- competitor dynamics
- international travelers
- mobile payment partners
- intellectual property (ip) partners
- online/offline channels
- joint marketing partnerships
- payment volume
- chinese copywriting
- digital marketing landscape
- mainland china internet ecosystem
- online-to-offline (o2o)
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