Medior / Senior Data Analyst

SQL in BigQuery? Easy peasy. A dashboard in Looker Studio? Done in a jiffy. But you want more. You want to know what story lies behind the numbers, and you just as much enjoy telling that story. With advice that clients and colleagues can genuinely act upon. You naturally use AI to get to the core faster and smarter.

We are Follo: a fast-growing, award-winning digital agency (born from the merger of four top agencies) where data is the foundation of everything we do. As a Medior Data Analyst, you will work independently for your own set of clients and projects, together with our Data & Analytics Consultants and specialists in Search and Social. You not only deliver the numbers, but also tell what they mean and what needs to be done.

What you will do

• You will analyze data from sources including GA4, advertising platforms, and CRM and e-commerce systems, uncovering trends, opportunities, and bottlenecks.

• You actively use AI to recognize patterns faster, test hypotheses, write SQL, and understand large datasets, without losing your critical eye on the outcomes.

• You will present your findings to clients and colleagues and translate them into clear, commercial recommendations. You will proactively suggest improvements for marketing, measurement setup, and business processes, looking beyond the initial request.

• You will write SQL in BigQuery and build clean, reusable data models (e.g., in Dataform), ensuring data sources are well-connected and everyone works with the same definitions.

• You will develop and maintain clear dashboards and reports in tools like Looker Studio, and help determine which KPIs are truly important and how best to visualize them.

• You will monitor data reliability, identify discrepancies, and trace their cause, whether it lies in tracking, integration, or the model.

• You will make recurring tasks smarter through automation and AI, and share your knowledge with the team.

What you can expect from us

• A salary between €3,250 and €5,000, depending on your experience.

• An ambitious team where responsibility and collaboration are paramount.

• 26 vacation days per year, with the option to buy an additional 5.

• A one-time home office budget up to €1,000 to set up your home workspace properly.

• A well-arranged pension, with no employee contribution.

• The freedom to work hybrid, so you can perform at your best.

• Internal knowledge sessions, events, and brainstorms, from AI and automation to data deep-dives.

This is you

You are an analyst with an eye for detail who also sees the bigger picture. You work in a structured way, are curious, and enjoy making complex data understandable for others. Additionally, you recognize yourself in the following:

• You have at least 2 years of relevant work experience as a data analyst or in a similar role.

• You are a strong communicator: you can explain an analysis just as easily to a marketing manager as to a developer, and you dare to make a well-substantiated recommendation.

• You have a good command of SQL; experience with BigQuery is a big plus.

• You have extensive experience with dashboarding in Looker Studio, Power BI, or a similar tool.

• You know GA4 and understand how online marketing data is generated. Experience with Google Tag Manager is a plus.

• You are already using AI in your daily analysis work, or have a strong ambition to do so.

• Knowledge of Python or experience with Dataform or dbt is a nice-to-have.

Why Follo?

At Follo, data is not a byproduct of marketing, but the foundation beneath it. From Search and Social to Marketplaces and CRO: every strategy starts with reliable data and sharp insights. AI is not a buzzword for us, but part of how we work daily. Less manual work, more time for analysis, advice, and impact.

• Data as a foundation: with the FolloEngine, our own platform for data intelligence, data quality, and automation, you start with an advantage.

• AI in your daily work: you work with the latest tools and techniques, from AI-driven analysis to automated workflows.

• Strong brands, real challenges: your analyses drive the decisions of ambitious advertisers.

• Working on international, award-worthy cases in an agency with European ambitions.

Eager to work at Follo?

Apply directly. Do you have any questions? Send our recruiter an email via . See you soon!

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