Media Strategy & Planner

Job Description – Strategic Media Planning Lead Department: Growth Marketing Reports To: AD / BD – Growth Marketing Experience: 8–10 Years Employment Type: Full-Time Role Summary We are looking for a strategic, solution-oriented marketing leader who can decode business challenges and transform them into insight-led, high-impact campaign strategies. This role is ideal for a seasoned media strategist and campaign planner with strong expertise across both digital and offline media ecosystems. The successful candidate will be able to develop and execute comprehensive media plans that drive brand awareness, engagement, and conversion. Key responsibilities include: • Developing and executing strategic media plans that align with business objectives • Collaborating with cross-functional teams to integrate media strategies into overall marketing initiatives • Analyzing campaign performance data to optimize future campaigns • Staying up-to-date with industry trends, best practices, and emerging technologies in the digital and offline media landscapes. Requirements: • 8-10 years of experience in strategic media planning and buying • Strong understanding of both digital and offline media ecosystems • Excellent analytical and problem-solving skills • Ability to work independently and as part of a team • Strong communication and presentation skills • Experience with media planning tools and software (e.g., Mediamind, DoubleClick) is an asset. Benefits: • Competitive salary and benefits package • Opportunity to work on high-profile campaigns and brands • Collaborative and dynamic work environment • Professional development opportunities • Flexible working hours and remote work options.