Media Planner Sr 360

Who we are?

Publicis Groupe is one of the most important communication, marketing, and media groups in the world, driving brand growth through creativity, data, technology, and media. With a global presence and a focus on digital transformation, we connect strategy, innovation, and talent to generate business results for our clients.

Objective of the position

Coordinate the planning, execution, monitoring, and optimization of 360 campaigns for beverage accounts, with a predominant focus on digital media, HR tools, and competitor reporting, ensuring the correct administration of budgets, compliance with KPIs, and effective coordination with clients, executives, the buying desk, suppliers, and internal teams.

Key Responsibilities

• Coordinate the execution of 360 campaigns with an approximate distribution of 60% Digital and 40% OFF.
• Simultaneously manage multiple accounts, ensuring punctual follow-up on deliverables, campaigns, reports, optimizations, and administrative pending tasks.
• Coordinate digital campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, YouTube, programmatic, and other relevant platforms for the client.
• Follow up on OFF media, mainly TV.
• Prepare and review competitor reports, HR summaries, and outdoor tracking, integrating actionable findings for the client and internal team.
• Monitor campaign performance in the Open and Middle Funnel stages, with less exposure to lead generation campaigns.
• Ensure correct tracking of investment, pacing, KPIs, measurement, deliverables, and reconciliations.

Minimum Requirements.

• Completed degree in Marketing, Advertising, Communication, Administration, or related field.
• 3 to 5 years of experience in media agencies, managing 360° campaigns with a strong digital focus.
• Proven experience managing multiple accounts simultaneously, ensuring effective follow-up on priorities, deliverables, and business objectives.
• Solid knowledge in digital media (Meta Ads, Google Ads, TikTok Ads, YouTube, DV360, and programmatic platforms), as well as in measurement, optimization, and campaign performance analysis.
• Knowledge of traditional media, particularly outdoor, TV, radio, and cinema.
• Experience in managing and controlling high-volume budgets, investment tracking, and campaign reconciliation.
• Proficiency in media monitoring and analysis tools such as HR, IBOPE, Auditsa, or similar, including preparation of competitor reports and market tracking.
• Advanced intermediate proficiency in Excel for information analysis, budget control, and generation of executive reports; desirable proficiency in PowerPoint for presentation of results.

At Publicis Groupe, we value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate for any reason: not for race, color, religion, gender, gender identity, sexual orientation, disability, age, marital status, national origin, or any other characteristic.