Media Planner 360

Who are we?

Publicis Groupe is one of the world's most important communication, marketing, and media groups, driving brand growth through creativity, data, technology, and media. With a global presence and a focus on digital transformation, we connect strategy, innovation, and talent to generate business results for our clients.

Objective of the position

Support the construction and operation of 360 media plans, providing solidity in your primary discipline and progressively developing expertise in the complementary discipline. The person will need to convert audience, objective, and budget information into clear proposals, follow up on campaigns, and produce analyses that facilitate decisions for the team and the client.

Key Responsibilities

• Collect and organize information from briefs, audiences, competitors, investment, timing, and campaign objectives.

• Construct media proposals and campaign calendars under the guidance of the 360 Media Manager.

• Support the planning of awareness across traditional and digital media, including Meta, TikTok, and Google, according to the defined strategy.

• Develop analyses, rationales, flowcharts, comparisons, reports, and presentations with a high level of accuracy.

• Coordinate requests and deliverables with specialists, buying, data, suppliers, and other involved areas.

• Monitor campaign progress, document incidents, and support the identification of optimizations and learnings.

• Maintain files, versions, figures, and delivery dates organized and updated.

• Actively participate in training sessions and apply learnings from the complementary discipline.

Requirements

• Previous experience in planning, operation, or analysis of offline or digital media.

• Solid knowledge of at least one discipline and practical notions of the other.

• Basic knowledge of awareness campaigns and the role of Meta, TikTok, and Google.

• Proficiency in Excel and PowerPoint for analysis, information control, and presentation preparation.

• Numerical ability, attention to detail, and follow-up discipline.

• Clear communication, collaborative work, and openness to learning.

• Ability to manage multiple deliverables and priorities with supervision.

Desirables / Differentiators

• Experience in a media agency or with accounts of high operational complexity.

• Knowledge of audience, monitoring, or planning tools.

• Basic experience with campaign reports and reading awareness KPIs.

• English for platform usage, materials, or internal communication.

Suggested Success Indicators

• Accurate, complete, and on-time deliverables.

• Quality of analysis and reliability of data, budgets, and calendars.

• Progressive application of offline and digital knowledge.

• Growing ability to propose, anticipate risks, and operate with autonomy.

At Publicis Groupe, we value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on any grounds: not on grounds of race, color, religion, gender, gender identity, sexual orientation, disability, age, marital status, national origin, or any other characteristic.