Media Buyer / Performance Marketing Specialist

We are one of the leading media companies in radio and TV broadcasting, consistently building our ANY Lifestyle Marketing GmbH in-house agency. To strengthen this growing team, we are looking for an experienced media buyer (m/w/d), who not only implements campaigns but actively thinks and drives them forward.

In this role, you will take central responsibility for planning, steering, and optimizing our media activities. You will work closely with strategy, creation, and marketing, and significantly contribute to making our campaigns efficient, goal-oriented, and measurable successful. We expect explicitly initiative, proactive action, and a high level of awareness.

We offer you a dynamic environment with short decision-making paths, where you have real influence on structures, processes, and results. If you bring experience in media buying, are willing to take responsibility, and enjoy shaping a growing in-house agency, we look forward to getting to know you.

Tasks

• Planning, implementation, and optimization of paid-media campaigns (especially Meta Ads, Google Ads; other channels optional)
• Self-responsible budget management and ongoing performance optimization (CPC, CPL, CPA, ROAS)
• Development of media strategies for recruiting-, lead- and branding-campaigns
• Active shaping of campaign structures, processes, and setups within our in-house agency
• Closely working with creation, sales, and internal stakeholders
• Analyzing, monitoring, and reporting on campaign results, including deriving concrete optimization measures
• Testing new target groups, creatives, formats, and channels
• Ongoing development of tracking- and conversion-setups

Qualification

• Multiple years of practical experience in media buying / performance marketing
• Familiarity with Meta Ads Manager and Google Ads
• Experience with lead- or recruiting-campaigns is advantageous
• Strong understanding of numbers and KPI-driven work style
• Self-starter, structured, and solution-oriented work style
• Proactive personality with high awareness of responsibility
• Willingness to drive topics independently and make decisions
• Experience from agency-, in-house- or startup-environment is advantageous

Benefits

• Responsibility from day one – no