Media Buyer / Meta Ads (m/f/d)

Who are we?

We originated from Germany's largest financial education organization. We have shown over 250,000 young people how finances really work. From this mission, Finanzklar was born. Because knowledge alone is not enough – most people don't fail at understanding, but at implementation.

This is exactly where we come in: We help concretely in making the right financial decisions. Without commission logic against the customer. Without opaque products. But with real, independent advice.

Our mission: Good financial decisions should no longer be left to experts alone – we are democratizing them.

And for this, we are looking for you. As a Media Buyer, you will help decide whether people even get to know Finanzklar. We are looking for someone who doesn't just run ads, but understands why some campaigns move people and others don't.

Tasks

You plan, run, and optimize our Meta Ads campaigns – from targeting to budget to daily performance analysis. In parallel, you develop the creatives for them: ad images, videos, and texts that convey our message. You bring two things together: You analyze numbers and understand what they mean – and you develop images and texts from them that truly appeal to people.

Your tasks in detail:

• Independent planning, setup, and management of Meta Ads campaigns (Facebook & Instagram) – from strategy to execution
• Management and optimization of advertising budgets with a clear focus on measurable results (CPL, CTR, ROAS)
• Development of campaign strategies based on target audience analysis and market observation
• Creation and further development of ad creatives – static and video-based – independently or in collaboration with the team
• Structured testing of target audiences, creatives, messages, and landing pages according to clear testing logic
• Regular analysis of campaign results and derivation of concrete optimization measures
• Creation of understandable KPI reporting for internal evaluation and strategy development
• Active co-design of Finanzklar's overall marketing strategy

Qualifications

Job Requirements – What you bring

Technical:

• Analytical thinking – you recognize patterns in numbers, draw logical conclusions, and can translate data into decisions
• Basic understanding of digital marketing and social media – you know how platforms like Facebook and Instagram work
• Affinity for digital tools and systems – you quickly learn and independently master new software
• First experience with Meta Ads, Google Ads, or comparable platforms is a plus – not a must
• Meta Blueprint certification is advantageous – but not a disqualifying criterion
• Clean, error-free German in spoken and written form – required

Creative:

• A feel for visual impact – you recognize what appeals to people and what doesn't
• Ability to formulate advertising messages clearly and appropriately for the target audience
• Basic knowledge of design or video tools (e.g., Canva, Adobe Express, CapCut) is advantageous – or the willingness to learn them
• Interest in storytelling and the question of why certain content works and other doesn't

Personal:

• High self-motivation – you drive yourself, even when no one asks
• Quick comprehension and willingness to learn – you are ready to absorb and apply a lot in a short time
• Structured and conscientious work style – you work precisely, document cleanly, and adhere to defined processes
• Openness to feedback and willingness for continuous development
• Team player – you work closely with management and the team and communicate proactively

Previous experience in media buying is a plus – but not a must. What matters is who you are as a person, not what's on your resume.

Benefits

What you get

• Intensive onboarding over approx. 6 months – you will truly be supported here, not thrown in at the deep end
• Attractive fixed salary plus variable bonus compensation upon achievement of goals – your effort will be directly rewarded
• A workplace in Mannheim in a growing team that communicates openly and sticks together
• Home office is possible after appropriate training – we will discuss this together
• Real development perspective: those who perform well here will take on increasing budget responsibility and actively shape the marketing strategy
• Full-time or part-time – we will find the model that fits together
• A company with a real mission – you help people make better financial decisions