Media Buyer / Meta Ads (m/w/d)

We are looking for an experienced developer who can help us show people how finances really work. Over 250,000 young people have been shown by Germany's largest financial education organization that knowledge alone is not enough – most people fail not because they don't understand, but because they don't implement.

We set out to do exactly this: We help people make the right financial decisions without commission logic against customers. Without unclear products. But with real, independent advice.

Our mission is to democratize good financial decisions – no longer just for experts. And that's why we're looking for you as a Media Buyer who decides whether people will learn about Finanzklar at all. We're not just looking for someone who can place ads, but someone who understands why some campaigns move people and others don't.

Aufgaben

You plan, launch, and optimize our Meta Ads campaigns – from target group to budget to daily evaluation of numbers. At the same time, you develop the creatives: ad images, videos, and texts that transport our message. You bring two things together: You analyze numbers and understand what they mean – and you develop pictures and texts that really appeal to people. Your tasks in detail:

• Eigenständige Planung, Aufbau und Steuerung von Meta Ads Kampagnen (Facebook & Instagram) – from the strategy to implementation
• Verwaltung und Optimierung von Werbebudgets with a clear focus on measurable results (CPL, CTR, ROAS)
• Entwicklung von Kampagnenstrategien based on target group analyses and market observation
• Erstellung und Weiterentwicklung von Ad-Creatives – statically and video-based – independently or in collaboration with the team
• Strukturiertes Testing of target groups, creatives, messages, and landing pages according to a clear test logic
• Regelmäßige Analyse der Kampagnenergebnisse und Ableitung konkreter Optimierungsmaßnahmen
• Erstellung verständlicher KPI-Reportings zur internen Auswertung und Weiterentwicklung der Strategie
• Aktive Mitgestaltung der Gesamtmarketingstrategie von Finanzklar

Qualifikation

Stellenanforderungen – what you bring

Fachlich:

• Analytisches Denkvermögen – you recognize patterns in numbers, draw logical conclusions, and can translate data into decisions
• Grundverständnis für digitales Marketing und Social Media – you know how platforms like Facebook and Instagram work
• Affinität zu digitalen Tools und Systemen – new software is quickly accessible to you and you are self-sufficient
• Erste Erfahrungen mit Meta Ads, Google Ads or similar platforms are a plus – but not a must
• Meta Blueprint Zertifizierung from Vorteil – but no exclusion criterion
• Sauberes, fehlerfreies Deutsch in Wort und Schrift – Pflicht

Kreativ:

• Gespür für visuelle Wirkung – you recognize what people are drawn to and what they're not
• Fähigkeit, Werbebotschaften klar und zielgruppengerecht zu formulieren
• Grundkenntnisse in Design- oder Videotools (z.B. Canva, Adobe Express, CapCut) from Vorteil – or the willingness to learn them
• Interesse an Storytelling and the question of why certain contents function and others do not

Persönlich:

• Hohe Eigenmotivation – you drive yourself forward, even if no one asks
• Schnelle Auffassungsgabe und Lernbereitschaft – you are willing to quickly absorb and apply a lot of information
• Strukturierte und gewissenhafte Arbeitsweise – you work precisely, document cleanly, and hold yourself to defined processes
• Offenheit für Feedback und Bereitschaft zur kontinuierlichen Weiterentwicklung
• Teamfähigkeit – you work closely with management and team together and communicate proactively

Vorerfahrung im Media Buying is a plus – but not a must. What matters most is who you are as a person, not what's on your resume.

Benefits

What you get

• Intensive Onboarding over about 6 months – you will really be built up here, not thrown into the deep end
• Attractive fixed salary plus variable bonus payment upon target achievement – your efforts are directly rewarded
• A workplace in a growing team that communicates directly and holds together
• Real development prospects: who does well here takes over increasing budget responsibility and actively shapes the marketing strategy
• Vollzeit or Teilzeit – we will find a model that fits you
• An organization with a genuine mission – you help people make better financial decisions