MarTech Product Owner – Loyalty & Marketing Automation (Contract/Freelance - 6 to 9 months - LATAM)

We’re seeking a hands-on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. You’ll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features. What you’ll do Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives. Write clear epics , user stories , and acceptance criteria ; maintain documentation in Confluence . Collaborate with cross-functional teams to gather requirements, define project scope, and ensure successful delivery of marketing automation solutions. Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape. Work closely with stakeholders to identify and prioritize features that drive business value. Ensure alignment between product vision and technical capabilities. What we’re looking for Experience as a Product Owner or similar role in MarTech or related field. Strong understanding of marketing automation platforms, loyalty programs, and digital marketing strategies. Excellent communication, collaboration, and project management skills. Ability to work independently and prioritize tasks effectively. Familiarity with Agile methodologies and JIRA. Proficiency in MS Office, Google Workspace, or equivalent. What we offer Competitive freelance rate. Opportunity to work on innovative projects that drive business growth. Collaborative and dynamic environment. Professional development opportunities. Flexible working hours and remote work options.