Martech Coordinator

MAIN RESPONSIBILITIES:

• Manage and guide the technology team in multidisciplinary squads, promoting collaboration and professional development, and define the technological vision and implementation strategies for Martech solutions, aligning them with marketing and business objectives of the company;
• Ensure effective configuration, integration, and maintenance of Salesforce CRM Cloud, Marketing Cloud, WordPress, VTEX, and Google Tag Manager platforms;
• Implement best practices and innovative solutions to maximize platform performance and scalability;
• Develop and implement marketing automation strategies, lead nurturing, and customer experience personalization, aiming to increase qualified lead generation and sales conversion rates;
• Monitor and analyze key performance indicators (KPIs) of digital marketing campaigns using analytics tools and customized reports, identifying opportunities for improvement and continuous optimization of marketing strategies and tactics;
• Collaborate with marketing, sales, and IT teams to ensure synergy and success of digital marketing initiatives;
• Plan, control, and optimize the Martech budget, ensuring efficient use of resources and return on investment (ROI) of digital marketing initiatives.

TECHNICAL PROFILE:

• Completed undergraduate degree and desirable postgraduate courses or certifications;
• Mastery of platforms such as Salesforce, VTEX, and Google Tag Manager, including experience with configuration, integration, and maintenance of these platforms;
• Experience with data analysis and performance using analytics tools and generating customized reports;
• Project management skills, including scope, schedule, quality, and budget control;
• Experience in managing people, including technical team management;
• Able to propose strategic marketing improvements based on data;
• Strong technical bias with business interface.