Marketing Manager/Online Marketing, SEO & Content (m/w/d)

What began 35 years ago with us, the FORUM VERLAG, is today an international media group. The FORUM VERLAG HERKERT GMBH stands for expertise in the fields of occupational safety, construction, and renewable energy, education and social affairs, medicine and care, administration and economy. And we are continuously working on expanding and optimizing our portfolio in print, digital, online, and further education. Join our media world - Why? Because here, great people work with engagement and passion to manage knowledge for the future. We are convinced that only together we can achieve the best results. We live team spirit, open communication, performance readiness, and stand for continuous growth. And we are proud of what we do.

We grow together.

You want to create measurable growth with strong content and data-based online marketing, and at the same time build KI-supported workflows in the company? Then this role is for you.

Tasks

You are responsible for our visibility and performance in the areas of GEO, SEO, and product detail pages. At the same time, you drive the development of efficient, KI-supported content and marketing processes from idea to implementation in the teams.

• You steer GEO, SEO, and product detail pages and build KI-supported content and marketing processes.
• You develop data-based customer journeys and conversion funnels and make SEO/GEO content, technical, and structural growth drivers.
• The ongoing optimization of websites, landing pages, and product detail pages, as well as the quality assurance of all digital content, including concept and release of advertising texts, headlines, editorial contributions, and mailings, are part of your task area.
• You analyze performance based on relevant KPIs, lead optimizations, and implement them.
• You establish KI workflows for research, text creation, and content optimization, define best practices, select suitable tools, and enable internal teams to work with them. You ensure a consistent brand appearance and work closely with marketing and product management.

Qualification

• You already have extensive experience in SEO/GEO, content, and conversion optimization.
• Data-based work, the conception of customer journeys and funnels, and the further development of websites, landing pages, and product detail pages are part of your core competencies.
• You are familiar with common SEO, web analysis, and tracking tools.
• You bring editorial strength for target group-oriented and conversion-strong texts in German.
• You are skilled in working with KI tools, develop efficient workflows, and can train teams in them.
• You are structured, self-responsible, and have high implementation strength, as well as the ability to work professionally with various stakeholders, rounding off your profile.

Benefits

• Full-time with 38 hours in flexible working time regulation
• Home office after probationary period
• Fair salary and special payments
• 30 days of vacation
• No weekend work and overtime
• In-depth induction and training opportunities
• Variety of tasks in a dynamic environment
• Regular team events
• A motivated and collegiate team with flat hierarchies
• Attractive employee discounts, JobRad, etc.

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