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Einklang

4 months ago

Marketingmanager:in

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Company information

Company
Einklang
Location
Cologne Germany
Posted
4 months ago
View all jobs at Einklang

Job description

We bring companies' energy consumption into harmony with sun and wind. We combine battery storage, dynamic tariffs, and intelligent control to enable medium-sized enterprises to receive independent and cost-effective energy. This turns energy from a risk factor into a competitive advantage.

Marketing for the middle class means translating complex energy topics at Einklang so that a CEO of a 200-employee company can understand them in two minutes and be eager for a conversation.

We are looking for someone who does not work like they did in 2018, but like they will in 2026. Own workflows, AI-supported, quick testing, quick learning. You build growth not over budgets, but over speed and substance.

Aufgaben

  • You translate complex energy topics: battery storage, dynamic tariffs, atypical network usage, PPAs into content that really interests medium-sized enterprises.
  • You build and operate our growth channels: LinkedIn (Company & Founder), Website, E-Mail-Outbound, Newsletter, Case Studies, and Lead Magnets.
  • You use AI natively for content production, research, personalization, targeting, and reporting. You build your own workflows that give you leverage that a classical marketing team does not have.
  • You work in fast test-learn cycles: what works? What doesn't? What can we scale?
  • You are responsible for our MQL pipeline from lead generation to handover to sales, working closely with the sales team.
  • You develop our brand voice further: honest, direct, without buzzword bingo. So, how medium-sized enterprises speak.

Qualifikation

  • You have already done growth marketing, ideally in the B2B field, particularly with a focus on medium-sized enterprises or complex products that require explanation.
  • You use AI not just for research, but to build: own GPTs/Projects, n8n workflows, automated research, AI-supported personalization. If you read this job description and think

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