Marketing Technology Lead

Job Summary We are looking for a Marketing Technology Lead with solid experience in Salesforce Marketing Cloud Next and Data Cloud, to work on the design, implementation and execution of data-driven marketing solutions. The professional will be responsible for aligning marketing technology with Account-Based Marketing (ABM) and B2C strategies, ensuring personalization, automation and integration between platforms such as Salesforce CRM, Data Cloud and Marketing Cloud. Main responsibilities: * Design and implement marketing technology solutions to support ABM and B2C strategies. * Manage and optimize the Salesforce Marketing Cloud Next and Data Cloud environments. * Develop and execute data-driven marketing campaigns, leveraging segmentation and personalization. * Integrate Salesforce Marketing Cloud with other platforms, such as CRM, Data Cloud and other marketing tools. * Monitor and analyze campaign performance, providing insights and recommendations for optimization. * Collaborate with the marketing, sales and technology teams to ensure alignment and effective execution. * Keep up to date with marketing technology trends and best practices. * Manage marketing technology budgets and vendors. Requirements: * Proven experience with Salesforce Marketing Cloud Next and Data Cloud. * Experience with ABM and B2C marketing strategies. * Strong understanding of marketing automation, segmentation and personalization concepts. * Ability to integrate marketing platforms with other systems. * Analytical skills and ability to interpret data and metrics. * Ability to manage projects and deadlines effectively. * Excellent communication and collaboration skills. * Fluent in Portuguese and English. Differential: * Certifications in Salesforce Marketing Cloud and Data Cloud. * Experience with other marketing automation tools. * Knowledge of data visualization tools. Benefits: * Competitive salary. * Health and dental plan. * Life insurance. * Meal allowance. * Transportation voucher. * Flexible working hours. * Remote work. * Opportunities for professional development.