icorp
1 year ago
Marketing Technology Analyst - Hybrid
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Company information
- Company
- icorp
- Location
- México Mexico
- Posted
- 1 year ago
Job description
Join our team as a Marketing Technology Analyst! We want to get to know you!
You will be responsible for designing, executing, and optimizing digital attraction campaigns (inbound & paid ads), managing the CRM, optimizing the website, and measuring marketing results with a focus on generating qualified leads (MQLs → SQLs).
Location:
Querétaro, Qro. Hybrid Modality
Schedule: Monday to Friday from 8:30 am to 6:00 pm
Requirements
- Bachelor's degree in Marketing, Communication, Administration, or related field.
- Experience: 1 year in digital marketing B2B (preferably in technology or services).
Habilidades analíticas: management of marketing KPIs - Soft skills: proactivity, analytical thinking, result-oriented, organization, and teamwork capacity.
- Tech knowledge:
- Google Ads and LinkedIn Ads (campaigns with real budget).
- SEO and SEM
- Hubspot
- CRM and automation processes
- Design and execute digital attraction campaigns (Google Ads, LinkedIn Ads, SEM, SEO).
- Manage the paid media budget and optimize campaigns.
- Configure and administer HubSpot.
- Maintain updated CRM, integrations, and lead scoring processes.
Analyze and report key metrics - Optimize processes between marketing and sales (MQL to SQL SLA).
Support website administration and landing pages for improved conversion.
- Real experience in digital campaigns with budget.
- Capacity to explain HubSpot automation workflows.
- Data-driven thinking
- Focus on B2B demand generation and alignment with sales.
Benefits
We offer- Labor law benefits
- Basic salary
- Quarterly bonus
- Certifications in HubSpot, Google Ads, and LinkedIn Ads.
- Ongoing growth opportunities in a dynamic team
If you meet the requirements and are excited to be part of our team, apply now!
Required skills
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