Marketing Strategy Lead (m/w/d)

FIXING THE PLANET BY MAKING HOMES CARBON-FREE!

We are working with a funding of over 40 million euros from top investors like COATUE, Foundamental & Target Global on the largest lever in European climate protection – the building stock of private homeowners. With tailored solutions for millions of homeowners, we set energetic renovation plans comprehensively and thus form the infrastructure for carbon-neutral living.

We are looking for a:n Marketing Strategy Lead, who/which will take our Customer Acquisition Machine to the next level – with clear CAC-Ownership, Brand-Responsibility and real entrepreneurial impact.

The role offers a clear development perspective into a Head-of-Marketing-Funktion as part of our growth.

Your Tasks

Growth & CAC Ownership

• You develop and are responsible for our marketing strategy, brand story and messaging.
• You possess full ownership over CAC and marketing efficiency, including lead volume and up-funnel conversion.
• You prioritize initiatives strictly according to impact on growth and unit economics, and you build a structured rapid-experimentation framework.

Performance & Channel Expansion

• You steer and develop our paid strategy (Search, Social, Native etc.).
• You go beyond existing channels and open up new growth fields (e.g. TV, scalable brand channels).
• You lead our SEO/SEA agencies with clear KPI-Ownership.
• You develop creative testing frameworks for ads, creatives and landing pages.

CRM & Lifecycle Excellence

• You are responsible for the strategic further development of our CRM setup (HubSpot).
• You drive a structured referral motion and optimize all touchpoints along the customer journey.
• You develop personalization and retargeting logics.
• You identify cross-sell and lifecycle potentials to increase customer lifetime value.

Affiliate & Partner Growth

• You optimize our affiliate ecosystem in terms of costs, quality and routing.
• You develop new partnership models for scaling the inbound funnel.

Reporting & Data

• You work closely with our data team and use u.a. Metabase for KPI transparency.
• You develop forecast models and steer budgets data-driven.
• You ensure full transparency over marketing performance.

We currently have a stack that includes u.a. HubSpot and Metabase, with the flexibility to further develop or introduce new tools if it is strategically sensible.

Your Profile

• 2–5 years of relevant experience in marketing with clear performance orientation.
• Experience in B2C marketing complex, high-priced products.
• Strong understanding of lead generation models and funnel mechanics.
• Above-average analytical thinking and operational data competence.
• Experience with performance channels as well as CRM/marketing automation systems.
• Entrepreneurial mindset and ownership mentality.
• Fluent German and English skills.
• Location Berlin or relocation.

Benefits

• Become part of one of the fastest-growing climate tech startups in Europe – financed by Europe's most renowned VC's.
• Attractive & competitive remuneration.
• Work with top talents in a dynamic environment.
• Unlimited learning opportunities and diverse career prospects.
• Bureau with direct views of the Spree, with everything your heart desires.
• Individual benefits: Learning budget, Urban Sports Clubs membership, job ticket or kindergarten allowance.
• Pension plan for a secure future.
• Multiple team events.