Marketing Specialist - Social Media & Content für die D-A-CH Region (m/w/d)

MSC Cruises is the largest privately owned cruise company in the world and market leader in the Mediterranean, South America, and South Africa. With over 40 years of experience at sea, the MSC fleet currently consists of 24 modern cruise ships.

MSC stands for an elegant-Mediterranean style and offers its guests a unique cruise experience with award-winning entertainment, fine cuisine with authentic specialties, numerous wellness offerings, comfortable cabins, and excellent service.

We offer you the opportunity to shape the future of a very successful tourist company with outstanding travel experiences. You can expect an open and communicative work environment in a dynamic and forward-looking industry. A versatile job scope and international flair are just some reasons why you should join us on board..

We are looking for someone immediately available full-time at our Munich location:

Marketing Specialist – Social Media & Content für die D-A-CH Region

You live digital trends, bring your own ideas, and seek a position where you can set accents independently?

Aufgaben

• You develop and steer the social media strategy for the German market and localize global campaigns for the D-A-CH region.
• You are responsible for content planning, editorial calendar, and daily publishing on D-A-CH social media channels.
• You steer daily community management and crisis communication in close coordination with PR and Contact Center.
• You conceptualize influencer campaigns including identification, contracting, briefing, and steering of partners.
• You plan and accompany influencer cruises, content productions, and events directly on board.
• You continuously monitor relevant KPIs, create reports, and lead data-based optimizations for measuring success.
• You manage budgets independently and control costs to ensure a measurable ROI.
• You coordinate regionally in the D-A-CH market and align operationally with Global Marketing (HQ), PR, CRM, and external agencies.
• You steer paid social campaigns and set measures for sustainable increase of reach and follower numbers.
• You coordinate localization and production of digital assets (videos, DOOH, display ads) – from agency briefing to final release.

Qualifikation

• You have a completed degree with a focus on marketing and relevant experience in social media marketing, digital campaign management, or a comparable position, ideally on the corporate or agency side in the B2C field – experience in the tourism industry is a plus.
• You are fully at home on Instagram, YouTube, Facebook, TikTok & Co. and know intuitively which content works on which channel.
• You are creative-minded but data-driven in your decisions – KPIs like Reach, CTR/ER, Lead Costs, and Earned Media Value are a fixed part of your reporting.
• You have very good knowledge of MS Office programs and good knowledge of the Meta Business Suite, GA4, CapCut, CreatorIQ, Emplifi, and Campaign URL Builders.
• You text and communicate absolutely fluently in German for our D-A-CH community and have fluent, negotiable English skills, as you work closely with our corporate headquarters and international partners.
• You burst with creative ideas for engaging content, have a fine sense of aesthetics, and motivate things enthusiastically.
• You work independently, are flexible, and remain stress-resistant and well-organized – especially you bring genuine joy to human contact, whether internally in the team or externally in the community.
• You are a true team player with analytical sharpness, represent your ideas even when facing opposition confidently, and make data-based decisions.
• You have a high affinity for travel, photography, text creation, and trends in social commerce.

Benefits

• A attractive workplace in modern office spaces in the heart of Munich.
• A secure employment with a very successful tourist company.
• You act with an impressive product and experience international flair.
• Flexible working hours and the possibility of home-office days.
• Individual development and career opportunities in a growth-oriented company.
• Versatile employee benefits and events (e.g. Family & Friends offers, Urban SportsClub, online shopping portal, etc.) as well as pensionable benefits.

Please send your complete application documents with indication of your possible

Start date and salary expectation to us.

CONTACT PERSON: MSC CRUISES GMBH, DANIELA MAIER, HR MANAGER | +49 89 856355 5752

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