Marketing Specialist

Since our founding in 1989, the company has been at the forefront of the Tasmanian food service industry, earning a reputation for exceptional service and quality.

We are now looking for a talented Marketing Specialist to join our team!

Key Responsibilities:

• Research market trends, competitor activity, and customer insights to inform strategic marketing decisions.
• Develop and executing innovative marketing campaigns to boost brand awareness and drive business growth.
• Manage our social media channels to engage customers and strengthen our digital presence.
• Analyze campaign performance and using data to refine strategies and maximise ROI.
• Collaborate with sales and operations teams to align marketing initiatives with company goals.
• Support new product launches with compelling positioning and promotional plans.
• Oversee marketing budgets to ensure efficient and effective spend.

Requirements:

• Minimum of five years of professional experience in marketing, preferably within the food industry.
• Demonstrated expertise in market analysis, strategic planning, and campaign execution.
• Strong proficiency with digital marketing platforms and major social media channels.
• In-depth understanding of current food industry trends and evolving consumer behaviors.
• Excellent interpersonal and communication skills, with a collaborative mindset and a strong team orientation.