Optimum Solutions Pte Ltd
1 month ago
Marketing Specialist, Integrated Marketing, Big Tech (contract)
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Company information
- Company
- Optimum Solutions Pte Ltd
- Location
- Singapore Singapore
- Posted
- 1 month ago
Job description
Our client is a leading global technology company, and they are looking for a Marketing Specialist to lead large-scale marketing campaigns, media initiatives, and integrated projects from strategy through execution.
This is a contract role with the contract ending on 14 April 2027.
Responsibilities
- Develop and execute integrated marketing and promotion plans across social, digital, media, and events.
- Lead end-to-end delivery of large-scale marketing campaigns, projects, and sponsorships.
- Analyse campaign data and audience insights to identify growth opportunities and measure ROI.
- Develop marketing strategies, content, and programs to drive brand awareness and engagement.
- Manage media agencies, vendors, partners, and cross-functional stakeholders to ensure high-quality delivery.
- Lead social media, influencer, employee activation, and communications initiatives.
- Manage media planning and buying activities across multiple channels and markets.
- Build and maintain relationships with external agencies, suppliers, venues, and event partners.
- Track campaign performance against key metrics such as leads, pipeline, revenue, and cost efficiency.
- Partner with sales and marketing teams to maximise campaign impact and follow-through.
- Provide marketing expertise and strategic recommendations across broader marketing initiatives.
Requirements
- 7-8 years of experience managing large-scale media or integrated marketing campaigns, agency or client-side.
- Strong knowledge of media planning, buying, social media, and digital marketing.
- Strong project management and stakeholder management skills.
- Data-driven with the ability to analyse and synthesise insights from multiple sources.
- Knowledge of SEO, influencer marketing, events, and consumer behaviour is a plus.
Required skills
- social media
- execution
- project management
- pipeline
- strategy
- digital marketing
- engagement
- events
- seo
- stakeholder management
- communications
- contract
- suppliers
- revenue
- partners
- brand awareness
- marketing campaigns
- campaign performance
- media
- leads
- sales teams
- media buying
- cost efficiency
- vendors
- marketing specialist
- influencer marketing
- venues
- media planning
- consumer behaviour
- campaign analysis
- big tech
- audience insights
- integrated marketing
- external agencies
- media agencies
- event partners
- media initiatives
- employee activation
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