Marketing Specialist - APAC

SCOPE:

Reporting to the Senior Marketing Manager - APAC, the APAC Marketing Specialist will play a key role in driving the commercial success of Sirtex across Asia Pacific by collaborating on marketing programs and executing impactful, field-based initiatives. This role works closely with the APAC Marketing Lead and Commercial team to implement APAC marketing strategies, manage end-to-end delivery of events and programs, and analyze marketing performance to inform business decisions.

KEY RESPONSIBILITIES:

• Drive the execution of APAC marketing initiatives to support revenue growth and strengthen market presence, aligned with regional and global strategies.
• Manage end-to-end delivery of regional marketing events, including physician education programs, symposia, conferences, and internal meetings.
• Partner with the commercial team to execute targeted in-country customer engagement activities that enhance product education and strengthen customer relationships.
• Develop and manage marketing analytics and reporting, including performance dashboards, post-event analysis and monthly reports.
• Oversee vendor relationships, event logistics, and external partnerships to ensure seamless event execution and brand alignment.
• Collaborate with the Marketing Lead to adapt and develop marketing materials, campaigns, and digital initiatives.
• Track marketing budget and expenditures for assigned projects, ensuring compliance with company policies.
• Identify new opportunities for marketing innovation, process improvement, and customer engagement.
• Continuously develop and maintain up-to-date product, clinical, and scientific knowledge to ensure the effective and accurate delivery of marketing initiatives.
• Collaborate on ad-hoc projects and new initiatives as required to support APAC marketing and commercial priorities.