Marketing Specialist

About the Role
The Marketing Specialist will be responsible for planning, developing, and executing
strategic marketing and advertising initiatives to promote Adelaide Commercial Cleaning’s
services. This role suits a results-driven marketer who can manage end-to-end campaigns,
analyse performance data, and collaborate with management to drive brand awareness and
customer acquisition.
You will play a key role in positioning the company as a leading commercial cleaning
provider while supporting sales growth through targeted marketing strategies.

Key Responsibilities
 Plan and implement a comprehensive 12-month marketing plan encompassing digital,
content, and local engagement campaigns to drive business growth and meet quarterly
objectives.
 Oversee all digital channels (Website, SEO, Google Ads, social media, Email) to
generate and nurture qualified B2B leads, optimizing for conversions and ROI.

 Produce all compelling content—including website copy, blog posts, case studies,
sales brochures, and social media assets—that builds brand authority and targets key
Adelaide industries.
 Manage and optimize the company's local SEO strategy, including Google Business
Profile, local citations, and website content to dominate Adelaide-specific commercial
cleaning search results.
 Track, analyze, and report on campaign KPIs (traffic, leads, cost, ROI). Use data-
driven insights from market and competitor research to continuously refine strategies.
 Create effective sales collateral and support initiatives by identifying potential B2B
partnerships and developing targeted marketing programs for key commercial sectors.
 Uphold brand consistency across all touchpoints, manage online reputation
(reviews/testimonials), and oversee the marketing budget and CRM for lead tracking
and nurture campaigns.
 Research Adelaide-specific commercial property trends, competitor activity, and
customer needs to identify new opportunities and advise management on strategic
recommendations.
 Enhance local brand presence by exploring and activating relevant sponsorships or
community engagement opportunities with Adelaide businesses.
 Prepare regular performance reports, providing actionable insights and strategic
recommendations to senior management on marketing, branding, and communication
strategies.

Skills and Experience Required
 Minimum 1 year of experience in a marketing or communications role.
 A demonstrable track record of planning, executing, and managing successful multi-
channel marketing campaigns that generated measurable leads and directly supported
sales growth.
 Strong hands-on proficiency across key channels: managing Google Ads campaigns,
executing SEO strategies (Preferred).
 Excellent written and verbal communication skills with proven ability to create
professional, persuasive copy and collateral for both digital and print—including
website content, blogs, case studies, ads, and brochures.

 Practical experience with essential marketing tools, including CRM systems (e.g.,
HubSpot, Salesforce) etc.
 Understanding of the Adelaide business landscape and proven experience in local
marketing tactics, including local SEO, partnership development, and community
engagement to target a specific geographic market.
 Strong organisational, project management, and time management skills. Must have
experience managing marketing budgets, ensuring efficient spend, and delivering
projects on deadline.
 Ability to work closely with sales teams, present strategies and results to
management, and advise on marketing and branding initiatives aligned with business
objectives.
 A blend of technical execution skills and creative problem-solving—resourceful in
testing new approaches to improve lead generation and campaign performance.
 Hands-on experience using CRM systems for lead tracking, segmentation, and
nurturing campaigns to support the sales pipeline.
 Ability to analyse data and translate insights into actionable marketing strategies.
 Experience in the cleaning, facilities management, construction, or services industry
is desirable but not essential.

What We Offer
 Competitive salary package of $75,000 – $85,000 plus superannuation.
 A key role in a growing, reputable South Australian business.
 Opportunity to shape and lead marketing initiatives with real business impact.
 Supportive and collaborative team environment.
 Long-term career growth and professional development opportunities.
 A balanced 38-hour work week supporting work–life balance.