Marketing & Social Media Manager

Job Title: Marketing & Social Media Manager

Employment Type: Full-Time

Industry: Beauty / CPG / Lifestyle

About Us

We are a high-growth beauty brand rooted in Mexican heritage and botanicals. We create elevated bath and body products that celebrate Latin culture, art, and identity. As we expand our reach, we’re looking for a Marketing & Social Media Manager who is passionate about storytelling, brand building, and cultivating community, both in English and Spanish.

Role Overview

We’re looking for a strategic and culturally fluent Marketing & Social Media Manager to lead and execute our content, social, and community strategy. This role requires someone with a deep understanding of beauty and lifestyle branding who can write, communicate, and create in both English and Spanish—and who thrives in a fast-paced, founder-led environment.

You’ll collaborate closely with internal creative, eCommerce, and leadership teams to bring campaigns to life and engage a growing, values-driven audience.

• Own the day-to-day management of our social channels (Instagram, Facebook, Threads, LinkedIn)
• Plan and maintain a content calendar aligned with brand launches, campaigns, and cultural moments
• Write captions and manage community engagement in both English and Spanish
• Monitor social trends and platform performance to optimize content
• Campaign Execution & Brand Voice
• Collaborate with the internal creative team and founder on marketing campaigns that reflect brand values and storytelling
• Ensure messaging is consistently on-brand and culturally relevant
• Support content creation needs including UGC sourcing, photoshoot planning, and short-form creative

Community Growth & Engagement

• Manage direct messages and community responses with cultural sensitivity and brand voice
• Support influencer partnerships, giveaways, and collaborations
• Track and report performance KPIs (engagement rate, reach, CTR, saves, etc.)

Email & Cross-Channel Support

• Work with email/retention teams to ensure consistency across digital touchpoints
• Contribute ideas for blogs or other brand content when needed

Requirements

Qualifications

• 3–5 years of experience in social media or brand marketing (beauty, CPG, or lifestyle preferred)

Preferred

• Experience managing influencer/creator relationships
• Familiarity with scheduling tools (Later, Planoly, Sprout, etc.)
• Working knowledge of Canva or Adobe Creative Suite
• Cultural fluency in U.S. Latinx and Mexican-American markets

What You'll Gain

• The opportunity to shape the voice and digital presence of a purpose-driven brand
• A collaborative, values-aligned team environment
• A chance to connect with and grow a loyal, engaged community
• Competitive compensation and room to grow within the company