Marketing & Sales Associate

Job Summary :

This role focuses on driving retail and community marketing initiatives by managing industry partnerships, retail visibility, and on-ground activations. It involves coordinating with retailers, clubs, academies, vendors, and internal teams to execute brand-led campaigns while maintaining Adidas’ brand standards. The role also supports the development of marketing and sales collaterals, gathers customer and market insights, and translates on-ground feedback into actionable marketing strategies and growth opportunities.

Key Responsibilities:

Retail & Industry Network Management

• Build and maintain strong relationships with retailers, clubs, academies, and industry partners.
• Coordinate in-store branding, visibility, and retail-led marketing initiatives.
• Manage distribution, upkeep, and quality of marketing collaterals across retail locations.

Direct Outreach & Community Engagement

• Coordinate and support offline activations, including tournaments, demos, and community events.
• Manage on-ground execution with internal teams, vendors, and external partners.
• Ensure all activations consistently reflect Adidas’ brand standards and experience.

Marketing Collateral & Sales Enablement

• Create and update marketing collaterals across different stages of the customer journey.
• Support development of pitch decks, case studies, and structured partner proposals.
• Customize materials based on brand audits, partner needs, and growth objectives.

Customer Feedback & Market Insights

• Collect structured feedback from retailers, events, and player communities.
• Consolidate insights to inform brand, activation, and retail strategies.
• Share market learnings and on-ground observations with internal stakeholders.

Qualifications (Please Apply Only If You Meet These Requirements)

• Bachelor's degree / MBA / Post Graduate in Marketing or related field (Freshers can apply).
• Excellent communication, organizational, and analytical skills.
• A smart, intrapreneur mindset with a passion for marketing innovation and problem-solving.
• Ability to create structured proposals and professional marketing materials.

Bonus Skills (A Plus for Your Application):

• Understanding of lead generation, retargeting, sales funnels, and conversion tracking.
• Experience with CRM, marketing automation tools, or structured lead management.
• Exposure to WhatsApp marketing or community-led growth.
  

Genera Online Core Values:

• Smart Tech, Smarter Moves: We don’t just use tech — we embrace it. AI and tools fuel faster action, stronger momentum, and unlock new opportunities.
• 1+1 = 11: Through mentoring, collaboration, and trusting each other, we unlock potential far beyond our own — transforming good teams into great ones.
• Soft on People, Tough on Problems: We lead with empathy and respect for people, while confronting challenges with relentless resolve. Compassion fuels our relationships, but action powers our results.
• Clear, Kind & Consistent: We lead with candor, deliver it with respect. Consistency fuels progress, and clarity in communication keeps us aligned.
• Intrapreneurial Instinct: Excellence isn’t just a goal — it’s our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
• Courage to Speak, Strength to Listen: We share truth with care - even when it’s hard. Feedback is intentional, not impulsive. We think about the “WHY”, care about the “HOW”, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.

About Us

Genera Online is an official importer and distributor of premium adidas Padel & Pickleball products in India. Founded in 2025 and headquartered in Jaipur, with a distribution hub in Bhiwandi, Maharashtra, we connect global sporting brands with India’s growing Padel and Pickleball ecosystem.

With a growing presence across 21+ cities, 10,000+ products sold and 30+ business partners, our mission is to make premium products more accessible through a strong B2B distribution network across India.

Genera Online — Connecting global sports brands with India’s growing Padel & Pickleball community.