Marketing-Praktikum: Customer Lifecycle & Growth Manager (m/w/d)

We are building the future of KI-Commerce infrastructure at KeyOne. Our goal is to centrally connect sellers and users through various channels, creating entirely new possibilities in e-commerce.

This is not just about winning new customers – it's primarily about long-term enthusiasm and active retention of existing users.

Therefore, we are looking for someone who will focus exclusively on one of the most important tasks of a successful company:

How do we make our users come back regularly, use our products actively, and remain satisfied customers in the long term?

Aufgaben

• Development of new ideas to bind users long-term
• Analyzing user behavior and identifying potential for improvement
• Conceptualization and implementation of reactivation measures
• Support in building automated customer journeys
• Planning and conducting small experiments and A/B tests
• Evaluation of relevant key figures such as retention, activity, and customer lifetime value
• Development of creative concepts to make users return frequently and long-term
• Collaboration with product development, marketing, and AI teams

Qualifikation

• You are studying economics, marketing, business informatics, psychology, data science or a comparable field.
• You are looking for an internship, a voluntary internship or a work-study program.
• You are interested in digital products, start-ups and e-commerce.
• You think analytically, solution-oriented and bring your own ideas.
• You don't shy away from numbers – you want to understand why users stay or drop off.
• Eigeninitiative and curiosity are among your strengths.
• Plus:
• First experiences with CRM-, marketing- or analysis tools
• Interest in AI, automation and data-driven work
• Fundamental knowledge of Google Analytics, Mixpanel or similar tools

Benefits

• A task with real influence on the company's success
• Much self-responsibility instead of coffee-making
• Direct collaboration with different teams
• Modern working style with AI and automation
• Flexible working hours and remote possibilities
• A young team with short decision-making paths
• The opportunity to immediately implement your ideas and measure their impact

We look forward to your application

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