Marketing Manager*in (m/w/d)

We, Theater Liberi, are a leading tour operator of family musicals with headquarters in Bochum. Since our founding in 2008, over two million spectators have attended our productions. We host nearly 450 performances per season from October to April in Germany, Austria, Luxembourg, Liechtenstein, Belgium, and Switzerland.

Our success concept: production, touring, and marketing are all under one roof: Over 100 employees, both in the operational and artistic areas, work together across departments.

We are looking for a full-time Marketing Manager*in to start as soon as possible.

Aufgaben

Your task area:

• Planning and operational implementation of marketing measures in the areas of Out-of-Home, Print-, and Digital Media
• Budget control based on sales-relevant key figures
• Optimization of ROAS and creation of performance reports with clear action recommendations
• Development, implementation, and scaling of Paid Ads (Meta & Google)
• Ongoing monitoring and performance analysis using Google Analytics, Meta Business Suite, and internal key figures
• Management of external service providers
• Coordination and processing of proofreading rounds until final approval, printing, and publication
• Sending newsletters and press releases with specialized tools

Qualifikation

Your profile:

• A successful completed vocational training or university degree with a focus on marketing or equivalent long-term professional experience
• Multiple years of professional experience
• Confident ordering of media services
• Knowledge in working with Content Management Systems (Typo3), Ad-Managers (Meta/Google), KI-Tools (e.g. ChatGPT, Canva) and monitoring tools (Google Analytics)
• Good MS-Office skills
• Interest in market and industry trends and their implementation in daily work
• Excellent communication skills
• Fast comprehension and structured, reliable working method
• Team-oriented personality
• Self-responsibility and willingness to take on tasks
• Creative thinking and openness to new paths in our marketing and communications work

Benefits

What we offer:

• Individual onboarding
• Home office option (2 days a week)
• Flexible working hours
• Individual opportunities for further and continuing education
• Open discussion culture in a motivating team
• Flat hierarchies, short distances, and self-responsibility
• Employee discounts through corporate benefits
• Free parking spaces and good public transportation connections
• Subsidization of the job ticket (Germany ticket)

Application:

We look forward to your application with your earliest possible start date and salary expectations by January 31, 2026.

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