Marketing Manager:in B2B (m/w/d)

Heringer Consulting – Data Talent at your side.

We are Heringer Consulting GmbH, a growing consulting firm with a focus on Data & Business Intelligence as well as Artificial Intelligence. Since 2010, we have been supporting companies in using data meaningfully, developing processes driven by data, and making informed decisions.

With around 100 Data Talents at our locations in Cologne, Leipzig, Berlin, Hamburg, and the Rhine-Main region, we combine professional consulting, technological expertise, and practical implementation.

We are looking for a full-time Marketing Manager:in B2B with a focus on Sales Enablement & Lead Generation at our location in Cologne.

Aufgaben

• Planning and implementation of sales-oriented B2B marketing measures for target customers, industries, campaigns, and events
• Creation and maintenance of content for LinkedIn, website, newsletter, blog articles, case studies, and references
• Presentation of complex topics from Data, BI, AI, and consulting for our target groups
• Further development of website contents, landing pages, and digital campaigns including SEO and conversion basics
• Creation of sales materials such as presentations, one-pagers, pitch materials, and reference materials
• Planning, marketing, and follow-up of webinars, events, and trade show appearances including lead handover to Sales
• Maintenance and use of HubSpot, as well as evaluation of relevant KPIs for assessing the marketing measures
• Briefing and guidance of work students, as well as practical cooperation with external service providers

Qualifikation

• Multiple years of experience in B2B marketing, ideally in the IT, consulting, software, or tech sector
• Fundamental understanding of sales-oriented marketing, lead generation, and new customer acquisition
• Able to present complex topics clearly, target-group-relevant, and persuasively
• Experience in content creation as well as the care of LinkedIn, website, campaigns, and events
• Prioritization skills, as well as a pragmatic and implementation-oriented work style
• Very good German language skills, English language skills an asset
• Knowledge of HubSpot, SEO, Canva, Adobe Creative Cloud/InDesign, or newsletter tools is a plus

Benefits

Benefits

• Flexible Working: hybrid working models, flexible working hours, and modern equipment
• Top Location in Cologne: modern office spaces right in the Belgian Quarter
• Real Co-Determination: short decision-making paths, clear responsibilities, and plenty of room for your own ideas
• Strong Team: collegiate, dynamic environment with regular team formats
• More Than Just a Job: health offers, personal development opportunities, and attractive corporate benefits like Urban Sports Club and Germany Ticket
• Feel-good Extras: snacks, fresh fruit, team meals, game nights, and company parties

Sounds Like You? Then we look forward to getting to know you.

Please apply directly with your LinkedIn profile or send us your application with CV, a brief motivation letter, and your salary expectations.

We will contact you within two weeks if your profile fits us.

If you have any questions, please feel free to contact Lena Milewski at: +49 1609381331

Find Jobs in Germany on Arbeitnow