Marketing Manager

Responsibilities:
ï‚· Strategy development and planning of marketing campaigns that can promote the
business and generate genuine traffic, with a focus on lead generation.
o Email marketing and reporting
o Webinar planning
o Sponsored events & in-person events
o Social media (LinkedIn, Twitter)
o WhatsApp marketing
ï‚· Implementation of the above marketing campaigns right from ideation, building
creative assets to final analysis and refinement
ï‚· Reporting on lead generation and conducting follow-ups with sales team
ï‚· Creating engaging and informative content for the website, social media, and company
collaterals
ï‚· Creating client case studies and presentation decks for client presentations
ï‚· Collaborating with sales and product teams to regularly incorporate product
enhancements and new clients into messaging
ï‚· Delivering custom collateral requests to sales team
ï‚· Managing a team of 2-3 (including marketing executive, graphic designer, and video
editor)
ï‚· Building sustainable relationships and partnerships with other key players such as
vendors, consultants, and creative artists as per the need