Skalar
1 month ago
Marketing Manager (m/f/d) – Brand & Content
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Company information
- Company
- Skalar
- Location
- München Germany
- Posted
- 1 month ago
Job description
We are building the tax firm of the future
Radically simple. Highly automated. 100% client-focused.
We are rethinking tax advice completely: simple, fast, and transparent for clients and the firm's team alike.
Where other firms struggle with manual processes, long waiting times, and opaque communication, we are building a completely new experience - digital, proactive, AI-supported. With automated processes in the background and digital interfaces to clients, repetitive tasks run largely on their own - so you have time for what really matters: review, special cases, and smart solutions.
The difference compared to other "digital firms": Over half of our team are software developers. Your colleagues build the tools that truly help you in your daily client work - for your problems, not off-the-shelf.
We are an experienced founding team of tax advisors, digital entrepreneurs, and software developers with an exit track record of €140 million. Together with you, we want to build one of the leading tax firms in Germany.
Your Role
As Marketing Manager Brand & Content, you are responsible for how Skalar is perceived – online and offline. You will build our brand, produce the content that reaches our target audience, and ensure that our name becomes synonymous in the industry.
You will work in a close trio with our Founding Growth Manager and our Founding Account Executive: The Growth Manager will provide you with data on channels, reach, and engagement. The AE will bring directly from sales calls what moves clients, what questions they ask, and what stories resonate. You will translate both into content, campaigns, and brand work that generate awareness and qualified pipeline – and close the loop back to the team. Prospectively, you will take full responsibility for the marketing department.
Your Task
Content Creation
Building and managing our social media channels (Organic – LinkedIn, Instagram & Co.)
Conception and production of content for our own blog / website
Development of formats that take small and medium-sized entrepreneurs and founders seriously as a target audience (Long-form, video snippets, case studies)
Release Notes – Conception and implementation
Brand Building
Sharpening and scaling the Skalar brand voice across all channels
Building a brand that stands out in a historically dusty industry like a foreign body – in the best sense
Responsibility for visual and linguistic consistency
Reach & Relationships
PR work and placement of Skalar in relevant podcasts
Conception and execution of webinars
What you bring
Experience in Brand & Content Marketing, ideally in a startup, SaaS, or professional services environment
Demonstrable success in building brands, communities, or content engines with measurable reach
Hands-on mentality: You can implement a content idea from conception through production to publication yourself
Very good feel for storytelling, visual aesthetics, and brand management
Nice to have: Understanding of SEO basics and content distribution
Excellent German language skills (negotiation level, ideally native); fluent English
Desire to work in an early-stage team with a high degree of personal responsibility – without mature processes, but with real scope for action
Benefits
🎯 Creative freedom & Impact – You redefine marketing
🤝 Cross-functional collaboration – Work hand in hand with the GTM Team
🚀 Ownership from day 1 – Actively build the future of the $1 billion Tax & Accounting industry
🧠 Steep learning curve – Work side-by-side with the smartest and most ambitious minds in Europe
👥 Smart, ambitious & fun team – Direct collaboration with an experienced founding team (exit track record €140 million), regular team events, lunches, and more – global ambition in the heart of Munich
🛠️ Modern tech setup - Digital processes, clear structures, less deadline pressure
💰 Competitive salary package + options on company shares
📍 Office in the heart of Munich, top connectivity
🏠 Home office, hybrid, or Munich office
🎁 €3000 p.a. benefit program + company mobile phone
Ready to redefine tax advice?
Become part of Skalar — and shape the most modern client experience in Germany with us.
Find more English Speaking Jobs in Germany on Arbeitnow
Required skills
- social media
- german language
- accounting
- tax
- saas
- content creation
- english language
- seo
- storytelling
- hybrid
- webinars
- munich
- content marketing
- startup
- pr
- marketing manager
- brand management
- ownership
- professional services
- company mobile phone
- podcasts
- website
- homeoffice
- visual aesthetics
- brand marketing
- content distribution
- blog
- benefit program
- gtm team
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