Marketing Manager

This role is for one of Weekday's clients

Salary range: Rs 1000000 - Rs 2000000 (ie INR 10-20 LPA)

Min Experience: 3 years

Location: Pune

JobType: full-time

We are looking for a dynamic Marketing Manager to lead brand-building and growth initiatives across digital and offline channels. The ideal candidate will plan, execute, and oversee campaigns that drive engagement, community growth, and measurable business outcomes.

Requirements

Key Responsibilities:

• Plan and execute events, product launches, influencer collaborations, and PR activities.
• Drive community building and engagement, creating compelling brand storytelling.
• Track and analyze marketing metrics, generating reports and optimizing campaigns for maximum ROI.
• Conduct competitor analysis and market research to inform marketing strategies.
• Lead brand development initiatives, including tone, voice, visual identity, and messaging.
• Develop and implement 360° marketing strategies across digital and offline platforms.
• Oversee creative content production including ad copy, campaigns, social media, videos, websites, and blogs.
• Plan and manage performance marketing, SEO, and organic growth strategies.
• Collaborate with internal teams to ensure consistent brand communication across all touchpoints.

Skills:
Brand Management | Marketing Strategy | Digital Marketing | Performance Marketing | SEO | Content Marketing | Community Engagement