Marketing Manager

This role is for one of the Weekday's clients

Min Experience: 5 years

JobType: full-time

We are seeking a dynamic Marketing Manager to lead strategic marketing initiatives, drive brand awareness, and generate measurable business impact. The ideal candidate will possess a strong understanding of marketing fundamentals, proven experience in planning and executing campaigns, and a data-driven approach to decision-making. This role involves collaborating with cross-functional teams to develop marketing strategies that enhance visibility, strengthen customer engagement, and accelerate growth.

Requirements

1. Strategy & Planning

• Develop and implement integrated marketing plans aligned with business objectives and growth targets.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Define key marketing KPIs and measure campaign effectiveness to ensure ROI-driven execution.
• Manage marketing budgets, optimize resource allocation, and monitor spend efficiency.

2. Brand Management & Positioning

• Strengthen brand identity and ensure consistency across all communication channels.
• Develop compelling brand narratives that resonate with target audiences.
• Manage creative development for marketing collateral, digital assets, and campaigns.

3. Digital Marketing & Demand Generation

• Plan and execute digital marketing strategies including SEO, SEM, social media, email marketing, and content marketing.
• Manage online presence across platforms, ensuring high engagement and conversion.
• Collaborate with sales and product teams to design lead-generation campaigns and nurture funnels.
• Leverage analytics tools (Google Analytics, HubSpot, CRM platforms) to track performance and optimize campaigns.

4. Content & Communication

• Oversee content strategy—blogs, whitepapers, case studies, and thought leadership pieces.
• Ensure messaging consistency across all internal and external communications.
• Coordinate with PR agencies or internal teams to secure media coverage and partnerships.

5. Event & Campaign Management

• Plan and execute product launches, webinars, trade shows, and promotional events.
• Design 360° campaigns integrating online and offline channels.
• Track campaign impact, analyze metrics, and prepare detailed performance reports.

6. Leadership & Collaboration

• Manage and mentor a small team of marketing professionals and external partners.
• Work closely with product, sales, and design teams to ensure marketing alignment with business goals.
• Present marketing insights, campaign outcomes, and strategic recommendations to senior leadership.

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 5–9 years of experience in marketing, preferably in a B2B or B2C product/service environment.
• Proven experience in developing and executing marketing strategies that deliver tangible results.
• Proficiency in digital marketing tools (Google Ads, Meta Ads Manager, SEO tools, CRM platforms).
• Strong analytical skills and experience using data to drive marketing decisions.
• Excellent written and verbal communication skills with a creative mindset.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, collaborative environment.