Marketing Manager - Website Management (m/f/d)

Responsibilities

• Planning, controlling, and further development of our digital marketing activities to strengthen brand awareness and brand identity
• Further development, maintenance, and optimization of our websites to improve customer experience
• Development of target group-oriented content and implementation of cross-channel storytelling
• Management, moderation, and expansion of our social media community
• Analysis of market, target group, and performance data as well as derivation of concrete optimization measures
• Collaboration with agencies, budget control, and support in marketing projects
• In short: Active further development of the online marketing strategy with creativity, hands-on mentality, and performance orientation

Qualifications

• University degree or vocational training in marketing, communication, media, or comparable qualification
• Several years of professional experience (3 – 5 years) in online or digital marketing
• In-depth knowledge of website management, CMS, SEO/SEA, social media, and analytics tools
• Strong text proficiency in digital brand communication, creativity, and a feel for trends
• Structured, self-reliant, and results-oriented way of working
• Experience in collaborating with agencies and managing budgets
• Team orientation, innovative strength, and enthusiasm for the further development of digital marketing

Benefits

• 30 vacation days per year
• Individual onboarding plan just for you, to make your start easy
• Home office (2 days/week) possible
• An appreciative and family-like work environment
• Further training and professional development, tailored to your area of responsibility and your strengths
• A secure, modern workplace in a future-oriented, family-run company
• Varied and independent work in a collegial team
• Company canteen with daily freshly cooked meals
• Offers for company health promotion as well as the possibility of company pension scheme
• Company events, such as summer parties, Christmas parties, participation in seasonal events, sports events, etc.

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