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Marketing Manager, SM CASAJ
Job description
**Job Description Summary**
**Job Description**
**Position Summary**
We are seeking a dynamic and results-driven **Marketing Manager** to lead portfolio execution and performance across the CASAJ region for our Specimen Management business. The ideal candidate will possess a strong foundation in marketing principles, a strategic and commercial mindset, and a collaborative approach to working with cross-functional and country teams. This role requires a high level of initiative, resilience, and a proactive attitude-demonstrating a strong drive for results, openness to innovation, and the tenacity to overcome challenges. You will be accountable for driving revenue and gross profit growth, executing regional campaigns, and delivering impactful customer solutions.
**Key Responsibilities**
**Strategic Marketing and Leadership:**
+ Own and drive revenue and gross profit (%SGP) targets across the region.
+ Develop and implement product and portfolio strategies grounded in core marketing principles-segmentation, positioning, value proposition, and messaging.
+ Create a blueprint for success and collaborate with country teams to tailor strategies to local market needs.
+ Manages all aspects of the marketing strategy for the assigned platform and in close alignment with the regional platform marketing leader; is responsible for developing and aligning marketing and business plans for the portfolio with key stakeholders.
+ Implements, and maintains
**Job Description**
**Position Summary**
We are seeking a dynamic and results-driven **Marketing Manager** to lead portfolio execution and performance across the CASAJ region for our Specimen Management business. The ideal candidate will possess a strong foundation in marketing principles, a strategic and commercial mindset, and a collaborative approach to working with cross-functional and country teams. This role requires a high level of initiative, resilience, and a proactive attitude-demonstrating a strong drive for results, openness to innovation, and the tenacity to overcome challenges. You will be accountable for driving revenue and gross profit growth, executing regional campaigns, and delivering impactful customer solutions.
**Key Responsibilities**
**Strategic Marketing and Leadership:**
+ Own and drive revenue and gross profit (%SGP) targets across the region.
+ Develop and implement product and portfolio strategies grounded in core marketing principles-segmentation, positioning, value proposition, and messaging.
+ Create a blueprint for success and collaborate with country teams to tailor strategies to local market needs.
+ Manages all aspects of the marketing strategy for the assigned platform and in close alignment with the regional platform marketing leader; is responsible for developing and aligning marketing and business plans for the portfolio with key stakeholders.
+ Implements, and maintains
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