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Ewealth Co

1 year ago

Marketing Manager - Retail

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Company information

Company
Ewealth Co
Location
South Africa, Western Cape South Africa
Posted
1 year ago
View all jobs at Ewealth Co

Job description

We’re hiring: Marketing Manager (Retail H/O)

  • Are you a strategic marketing leader with a proven track record in retail? Do you shine at building brand strategy, driving digital engagement, and orchestrating cross-functional teams to deliver measurable impact? If yes, we want you to join our Centre as Marketing Manager and lead our onsite marketing function.
  • What you’ll do
  • Develop and manage the Centre’s annual marketing strategy and budget; oversee daily execution and budget control.
  • Lead the Centre’s brand strategy and advertising plan; manage creative campaigns, media planning, and production; act as primary brand custodian.
  • Plan, promote, and manage promotions and events to boost brand awareness, foot traffic, dwell time, and sales; secure sponsorships where possible.
  • Drive digital and social media strategy; manage Instagram, Twitter, Facebook, app engagement, and website improvements; ensure brand-consistent engagement.
  • Lead media relations, PR, and publicity; develop PR strategies, press releases, journalist relationships, and crisis communications.
  • Oversee exhibitions, indoor/outdoor sales, and related income targets; manage external agencies and contractual SLAs.
  • Develop and implement the Centre’s CSI program and tenant relationship plan; support new store openings and tenant marketing needs.
  • Prepare regional/monthly reports for Centre owners; lead research initiatives and tenant communications.
  • Build and manage a high-performing marketing team; ensure well-documented processes, records, and governance.
  • Key responsibilities in brief
  • Annual marketing strategy and budget development
  • Brand stewardship and advertising planning
  • Promotions/events planning and sponsorships
  • Digital and social media leadership; site/app/website enhancements
  • Public relations, media relations, and crisis communications
  • Exhibitions, sales strategy, and agency management
  • CSI program, tenant marketing support, and onboarding
  • Reporting, research, and stakeholder collaboration
  • What we’re looking for
  • Minimum 5 years’ experience as a Marketing Manager in a retail environment
  • Bachelor’s degree or equivalent experience preferred
  • Strategic thinker with a proven ability to develop and execute comprehensive marketing plans
  • Strong leadership and management experience; results-driven, problem solver, organized, detail-oriented
  • Proficiency with Microsoft Office Suite; strong written and verbal communication skills
  • Professional credibility and a well-established industry reputation
  • Why join us
  • Lead a high-impact, visible function within a dynamic retail centre
  • Opportunity to shape brand perception, drive foot traffic, and grow revenue
  • Collaborative, outcomes-focused environment
  • How to apply
  • If you’re ready to take ownership of our Centre’s marketing and brand strategy, submit your resume and a brief cover note highlighting your relevant experience and a example of a successful campaign you led.
  • CTA:
  • Interested? Apply now or DM for details at [email protected]

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