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Marketing Manager - Pharmaceutical
Job description
Our well-established client in the pharmaceutical industry has a vacancy available for a MARKETING MANAGER - to be based at the Parktown office.
Main Purpose of Job
The Marketing Manager – Rx leads the prescription (doctor-focused) brand team, ensuring strategic excellence and execution across all HCP-targeted activities. This role drives the positioning, growth, and lifecycle management of the company's Rx brands, while maintaining the highest compliance and evidence-based standards. The Rx Marketing Manager will mentor and develop Rx Brand Managers to deliver effective HCP engagement, CME/CPD programs, and KOL advocacy that translate into prescription growth and sustained market leadership.
Key Performance Areas
1. Strategic Leadership
• Develop the overall Rx brand portfolio strategy in line with business objectives.
• Align brand-specific Rx strategies with medical, regulatory, and sales priorities.
• Oversee clinical positioning, claim substantiation, and evidence-based marketing.
2. HCP Marketing Excellence
• Ensure high-quality detail aids, objection handlers, and leave-behinds.
• Guide CME/CPD planning, advisory boards, and KOL engagement.
• Partner with Medical to ensure compliant and credible messaging.
• Leverage Digital detailing platforms to create, manage, and track closed-loop detail aids for optimal HCP engagement.
• Ensure Rx campaigns are CLM-compliant ( closed loop marketing )and deliver measurable call quality improvements.
3. Team Leadership & Development
• Lead, coach, and mentor Rx Brand Managers.
• Build marketing capability in data-driven strategy, HCP communication, and compliance.
• Conduct performance reviews, skills development, and succession planning.
4. Market Insights & Analysis
• Analyse script data, competitor activity, and HCP insights.
• Translate market intelligence into actionable Rx marketing strategies.
• Monitor ROI of HCP campaigns and adjust for maximum impact.
• Translate Digital Detailing Insight reports into actionable strategies for detailing.
• Use CLM ( closed loop marketing ) analytics (fingerprints, completion, sequence analysis) to pivot
messaging and improve ROI.
5. Cross-Functional Collaboration
• Partner with Sales, Medical, and Regulatory teams to ensure aligned execution.
• Provide strategic input to the Head of Marketing and the executive team.
• Work with Supply Chain and Finance for accurate forecasting and budgeting.
6. Compliance & Governance
• Ensure all Rx marketing activities comply with SAHPRA and industry codes.
• Maintain rigorous approval processes for Rx campaigns and materials.
Minimum Requirements
• Education: Degree in Life Sciences, Pharmacy, or related field. MBA advantageous.
• Experience: 5+ years in Rx brand management/marketing, with at least 2 years in a leadership role.
• Skills: Strategic planning, KOL management, clinical communication, analytical capability, and team
leadership.
• Behaviours: Evidence-based thinker, collaborative leader, detail-oriented, resilient, results-driven.
Please attach cv, qualifications, id and driver's license
Required skills
sales
pharmacy
medical
supply chain
finance
team leadership
resilient
strategic planning
analytics
pharmaceutical
detail-oriented
life sciences
regulatory
analytical capability
market insights
competitor activity
results-driven
rx
collaborative leader
sahpra
hcp-targeted
cme/cpd
kol
clm-compliant
digital detailing
script data
kol management
clinical communication
evidence-based thinker
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Company information
- Company
- Human Accent
- Location
-
South Africa, Gauteng, Johannesburg
South Africa - Posted
- 9 months ago
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