Login Enter

Human Accent

11 months ago

Marketing Manager - Pharmaceutical

Sign up free Log in

Sign up to save this job, get alerts, and apply with an optimized CV.

Company information

Company
Human Accent
Location
South Africa, Gauteng, Johannesburg South Africa
Posted
11 months ago
View all jobs at Human Accent

Job description


Our well-established client in the pharmaceutical industry has a vacancy available for a MARKETING MANAGER - to be based at the Parktown office.

Main Purpose of Job
The Marketing Manager – Rx leads the prescription (doctor-focused) brand team, ensuring strategic excellence and execution across all HCP-targeted activities. This role drives the positioning, growth, and lifecycle management of the company's Rx brands, while maintaining the highest compliance and evidence-based standards. The Rx Marketing Manager will mentor and develop Rx Brand Managers to deliver effective HCP engagement, CME/CPD programs, and KOL advocacy that translate into prescription growth and sustained market leadership.

Key Performance Areas

1. Strategic Leadership
• Develop the overall Rx brand portfolio strategy in line with business objectives.
• Align brand-specific Rx strategies with medical, regulatory, and sales priorities.
• Oversee clinical positioning, claim substantiation, and evidence-based marketing.

2. HCP Marketing Excellence

• Ensure high-quality detail aids, objection handlers, and leave-behinds.
• Guide CME/CPD planning, advisory boards, and KOL engagement.
• Partner with Medical to ensure compliant and credible messaging.
• Leverage Digital detailing platforms to create, manage, and track closed-loop detail aids for optimal HCP engagement.
• Ensure Rx campaigns are CLM-compliant ( closed loop marketing )and deliver measurable call quality improvements.

3. Team Leadership & Development
• Lead, coach, and mentor Rx Brand Managers.
• Build marketing capability in data-driven strategy, HCP communication, and compliance.
• Conduct performance reviews, skills development, and succession planning.

4. Market Insights & Analysis

• Analyse script data, competitor activity, and HCP insights.
• Translate market intelligence into actionable Rx marketing strategies.
• Monitor ROI of HCP campaigns and adjust for maximum impact.
• Translate Digital Detailing Insight reports into actionable strategies for detailing.
• Use CLM ( closed loop marketing ) analytics (fingerprints, completion, sequence analysis) to pivot
messaging and improve ROI.

5. Cross-Functional Collaboration
• Partner with Sales, Medical, and Regulatory teams to ensure aligned execution.
• Provide strategic input to the Head of Marketing and the executive team.
• Work with Supply Chain and Finance for accurate forecasting and budgeting.

6. Compliance & Governance

• Ensure all Rx marketing activities comply with SAHPRA and industry codes.
• Maintain rigorous approval processes for Rx campaigns and materials.

Minimum Requirements
• Education: Degree in Life Sciences, Pharmacy, or related field. MBA advantageous.
• Experience: 5+ years in Rx brand management/marketing, with at least 2 years in a leadership role.
• Skills: Strategic planning, KOL management, clinical communication, analytical capability, and team
leadership.
• Behaviours: Evidence-based thinker, collaborative leader, detail-oriented, resilient, results-driven.

Please attach cv, qualifications, id and driver's license

Required skills

Interested in this position?

Create your free account and tailor your CV to match this job.