Pacifica Continental
1 year ago
Marketing Manager
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Company information
- Company
- Pacifica Continental
- Location
- México, Ciudad de México Mexico
- Posted
- 1 year ago
Job description
MARKETING MANAGERLeads the organization's growth strategy through data-driven digital marketing, conversion funnel optimization, and scaling of acquisition, retention, and monetization channels for customers.
Main Responsibilities:
• Design and execute a Growth Marketing strategy focused on acquisition, activation, retention, and revenue.
• Develop, implement, and optimize performance marketing campaigns (Google Ads, Meta, LinkedIn, TikTok, etc.).
• Define and track metrics for CAC, LTV, ROI, churn, and conversion rate.
• Lead A/B testing, CRO (Conversion Rate Optimization), and funnel optimization experiments.
• Manage email marketing, marketing automation, and CRM campaigns to increase engagement and retention.
• Coordinate with the design, content, data, and technology teams to execute the growth strategy.
• Identify and scale new customer acquisition channels (paid, organic, alliances, referrals).
• Prepare performance reports and growth projections for the general director.
Required Professional Profile:
• Bachelor's degree in Marketing, Communication, Administration, or Commercial Engineering (Master's degree in Digital Business, Marketing, or Growth Hacking desired).
• 6+ years of experience in digital marketing and at least 2 years leading Growth or Performance teams.
• Mastery of digital analytics tools (Google Analytics 4, Data Studio, Mixpanel, Amplitude).
• Advanced knowledge of SEO, SEM, social ads, programmatic, and marketing automation.
• Experience with CRM (HubSpot, Salesforce, Zoho) and automation tools (Zapier, ActiveCampaign, Mailchimp).
• Strong skills in data-driven marketing, cohort analysis, and growth metrics.
• Agile, experimental, and result-oriented mindset, with high leadership and teamwork capabilities.
Key Competencies:
• Strategic and analytical thinking.
• Innovation and creativity in digital campaigns.
• Leadership of multidisciplinary teams.
• Ability to manage projects with agile methodologies.
• Clear and persuasive communication.
• Orientation towards results and continuous improvement.
Main Responsibilities:
• Design and execute a Growth Marketing strategy focused on acquisition, activation, retention, and revenue.
• Develop, implement, and optimize performance marketing campaigns (Google Ads, Meta, LinkedIn, TikTok, etc.).
• Define and track metrics for CAC, LTV, ROI, churn, and conversion rate.
• Lead A/B testing, CRO (Conversion Rate Optimization), and funnel optimization experiments.
• Manage email marketing, marketing automation, and CRM campaigns to increase engagement and retention.
• Coordinate with the design, content, data, and technology teams to execute the growth strategy.
• Identify and scale new customer acquisition channels (paid, organic, alliances, referrals).
• Prepare performance reports and growth projections for the general director.
Required Professional Profile:
• Bachelor's degree in Marketing, Communication, Administration, or Commercial Engineering (Master's degree in Digital Business, Marketing, or Growth Hacking desired).
• 6+ years of experience in digital marketing and at least 2 years leading Growth or Performance teams.
• Mastery of digital analytics tools (Google Analytics 4, Data Studio, Mixpanel, Amplitude).
• Advanced knowledge of SEO, SEM, social ads, programmatic, and marketing automation.
• Experience with CRM (HubSpot, Salesforce, Zoho) and automation tools (Zapier, ActiveCampaign, Mailchimp).
• Strong skills in data-driven marketing, cohort analysis, and growth metrics.
• Agile, experimental, and result-oriented mindset, with high leadership and teamwork capabilities.
Key Competencies:
• Strategic and analytical thinking.
• Innovation and creativity in digital campaigns.
• Leadership of multidisciplinary teams.
• Ability to manage projects with agile methodologies.
• Clear and persuasive communication.
• Orientation towards results and continuous improvement.
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Required skills
- teamwork
- communication
- salesforce
- leadership
- project management
- crm
- hubspot
- continuous improvement
- mixpanel
- innovation
- digital marketing
- agile methodologies
- data analytics
- google ads
- performance marketing
- a/b testing
- results-oriented
- seo
- sem
- cro
- tiktok
- creativity
- strategic thinking
- analytical thinking
- meta
- marketing automation
- mailchimp
- zoho
- growth marketing
- email marketing
- zapier
- google analytics 4
- conversion rate optimization
- programmatic
- amplitude
- data-driven marketing
- data studio
- activecampaign
- cohort analysis
- social ads
- growth metrics
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