Marketing Manager

Job Description

TEMPORARY – 12 MONTHS

Location: Mexico City (hybrid).

Reports to: Regional Marketing Directors.

ROLE PURPOSE
Drive the growth of titles/projects in Latin America through highly effective, creative, and data-driven omnichannel campaigns, acting as a connector between Headquarters and local territories. Lead the strategic integration of marketing disciplines, promote a customer-centric and data-driven culture, and maximize the value of agencies and vendors.

KEY RESPONSIBILITIES

• 360° Planning and Execution: Design and implement omnichannel plans for assigned titles with clear objectives (awareness, consideration, and business results), ensuring creativity, effectiveness, and innovation.
• “Product” Leadership by Title/Franchise: Translate strategy into world-class executions; define audiences, messaging, and journey, and ensure creative and brand consistency.
• Headquarters–Territories Linkage: Act as a continuous liaison to align territory needs and ensure timely inputs/deliverables.
• Market Intelligence and Insights: Collaborate with analytics/business intelligence to interpret trends and turn insights into initiatives that optimize messaging, segmentation, and tactics.
• Agency and Vendor Management: Advise, align, and supervise creative/tactical partners to ensure quality, efficiency, and strategic value aligned with objectives.
• LATAM Regional Adaptation: Design and implement strategies for medium and low-budget films, considering cultural, audience, and investment particularities by market.
• Measurement and Continuous Improvement: Consolidate learnings and results to optimize current and future campaigns, promoting transformation and innovation practices.
• Preparation of executive campaign reports for top management, territories, and headquarters.