Marketing Manager (m/w/d)

You want to shape marketing, not just implement it?
You enjoy digital products, technology, and developing tomorrow's marketing?

Then shape as Marketing Manager (m/w/d) at wibutler the future of digital building technology. Together we make innovative Smart-Building- and Smart-Home-solutions visible and bring them to where they create real added value. FULL-TIME, 40 hours/week

WE ARE

We are wibutler – the platform for digital building technology. Our intelligent and standardized platform design enables measurable efficiency and easy networking – from the first digital product to service in the field. Together with a strong network of leading manufacturers, we make smart technologies available in buildings – seamlessly compatible, manufacturer-open, and future-proof. From expert to professional.

Tasks

• Brand & Positioning: You develop the external representation of wibutler further and strengthen our visibility as a platform for digital building technology.
• Marketing Strategy: Together in the team, you develop our marketing strategy further – including target group segmentation, value propositions, and cross-channel communication lines.
• Product Marketing & Go-to-Market: You design creative contents and campaigns for our most important touchpoints – from blog articles and whitepapers to sales materials, use cases, and success stories.
• Content & Sales Enablement: You design relevant content for marketing and sales channels.
• Website & SEO: You develop landing pages, optimize existing content, and ensure that our website is found and understood (WordPress / Shopware 6).
• Social Media: You manage our social media channels – with a focus on LinkedIn. Strategy, editorial plan, content creation, and community management included.
• Events & Partner: You develop trade show concepts, manage their implementation, and ensure consistent brand presence at events and workshops.
• Tools & Workflows: You work with modern marketing tools and automate processes using AI – including ChatGPT, Google Analytics, Asana, Canva, Adobe XD, Zapier, CleverReach.

Qualification

• Marketing Experience: You have first to several years of experience in marketing – ideally in a technology- or platform-related environment.
• Strategic Thinking & Content Competence: You understand how positioning, target group understanding, and content work together, and can translate this into concrete measures.
• Go-to-Market Knowledge: You bring an understanding of product marketing and launch communication, and are eager to work with Product & Sales to bring new solutions to market.
• Communication Strength & Team Spirit: You are open, communicative, and enjoy working in an interdisciplinary team – on the same level as Sales, Product, and Partners.
• Structure & Drive: You work independently, structured, and with a hands-on mentality, and have no fear of rethinking things.
• Digital Mindset: You are interested in digital trends, automation, new tools, and AI-based workflows.
• Linguistic Feeling: You possess very good German language skills in writing and speaking and can present complex topics in a clear and concise manner.

Benefits

• Work-Life-Balance: Over 30 days of vacation per year, a hybrid work model with up to 40% home office, and flexible working hours.
• Benefits: Attractive additional benefits such as Hansefit, bike leasing, tax-advantaged benefits, a meal allowance (Joblunch), free parking spaces, and regular team events.
• Gestaltungsspielraum: You have the opportunity to bring in your ideas and shape our SaMS-team (Sales, Marketing & Support) together with us.
• Further Education Opportunities: Individual seminars, training sessions, and workshops that promote your professional and personal development.
• Teamwork: Collaboration with a motivated and innovative team from various departments and partner networks.
• Attractive Employee Discounts: Exclusive discounts on selected products from the wibutler shop.

Sounds exciting? Then apply now and shape the future of digital building technology with us. The #teamwibutler is looking forward to you!

Find Jobs in Germany on Arbeitnow