Marketing Manager (m/w/d) - Creative Head in Tech Universe

We are looking for marketing enthusiasts for B2B software | Inbound & Lead Management!

You love it, with your creative ideas conquering the digital world? You want to drive our company's marketing forward, take responsibility and let your marketing skills run free?

Then you're exactly right! Never were digitization and automation more important than today – and we shape this change actively for over 20 years. With pride, we present our own-developed ERP system v.Soft, which supports trading and service companies in all areas. From simple inventory management to robot-supported full automation of the process landscape, we offer tailored solutions.

We want to take our brand to the next level with you.

Aufgaben

You are our strategic as well as operational hub in marketing. Your goal is to set up our marketing so that qualified leads emerge, sales is optimally supported, and marketing contributes measurably to revenue.

Marketing strategy & prioritization

• Drawing clear marketing goals from company and sales goals
• Development and maintenance of buyer personas
• Prioritizing all marketing measures based on their impact on sales

Marketing Automation & Lead Management

• Responsibility for ActiveCampaign:
• Lead-scoring
• MQL/SQL logic
• Nurturing stages
• Experience in creating ads (Google & LinkedIn)
• Tight coordination with sales to ensure lead quality
• Analysis and optimization of handover to sales

Sales Enablement & Outbound Support

• Creating sales-supporting assets:
• Key slides
• FAQs with competitive arguments
• Argumentation guidelines
• Tight collaboration with sales and management

Steering & Collaboration

• Weeekly exchange with sales
• Briefing and coordination of external service providers (e.g. design)
• Clear ownership for structure, roadmap, and decisions in marketing

Qualification

What you should bring:

• Experience in B2B marketing, ideally in software or explainable context
• Very good understanding of inbound marketing & lead qualification
• Experience with marketing automation (e.g. ActiveCampaign, HubSpot etc.)
• Able to think strategically and implement operationally
• Pleasure in close collaboration with sales

Nice-to-have

• Experience with long sales cycles
• Understanding of ERP, IT or process software

Benefits

Why us?

• Between 25-30 working hours per week
• Flexible working hours
• Option to work from home (hybrid)
• Flat hierarchies and fast decision-making processes
• Much freedom of design
• And of course, because of the foosball table, dartboard, coffee and team events 😉

Are you ready to take the marketing stage and drive our company forward? Then apply now here or send your application to Stephanie Werther.

You can find more information under www.vepos.net.

We look forward to getting to know you!

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