Marketing Manager (m/w/d) - Growth & Lead Generation | B2B Software in Bochum

Imagine Monday morning, 9 am.

You open HubSpot, see the new campaign running: 43 leads since Friday. Your first thought: "There's more to come!"

If this feeling drives you, you're at the right place at KEVOX! We're looking for someone who doesn't just plan growth, but lives it: around the themes of Performance Marketing, Conversion-Rates, Pipeline-Management, and Marketing Automation.

We are KEVOX, a software company from Bochum, ensuring buildings become safer every day. Our marketing doesn't start at the beginning, but at a point where we deliberately take the next growth step.

Your Mission:

As Marketing Manager (m/w/d), you'll take responsibility for our growth. You'll develop our Performance-Marketing systemically further: with a clear focus on qualified leads, conversion optimization, and sustainable pipeline impact.

You'll work closely with Sales and Management, bringing existing structures to the next level.

Tasks

What your day brings:

• Performance Marketing: You'll steer organic and paid measures performance-oriented, including Google Ads, Meta Ads, LinkedIn Ads, testing, budget control, conversion optimization, and landing page creation.
• Lead Generation & Growth Marketing: You'll be responsible for lead generation along the entire funnel - from traffic to MQL to SQL - and optimize campaigns and conversion paths data-based.
• HubSpot & Marketing Automation: You'll develop workflows, lead-scoring models, nurturing processes, and reporting structures further and optimize marketing and sales measurable.
• Free Time & Responsibility: You'll work independently, set new ideas directly into action, and exchange with your colleagues. With your experience, you'll develop existing processes further.

Qualification

What you bring:

• Multiple years of experience in Performance- and Growth-Marketing in the B2B field, ideally in a software or SaaS company
• Very good practical knowledge in HubSpot (workflows, automations, lead-scoring, reporting), Google Analytics, Tag Manager
• Fundamental experience in SEA (e.g. Google Ads, Meta Ads, LinkedIn Ads) including independent campaign control
• Safety in handling KPIs like CPL, Conversion-Rate, and SQL-Quote
• Experience in marketing complex products
• Analytical thinking and data-based decision-making
• Structured, independent, and entrepreneurial working style
• Experience in collaboration with Sales-Teams
• Outstanding understanding of modern marketing tools and KI-based processes

In short: We're looking for a marketing pro with genuine growth DNA. Someone who can strategically position complex B2B software and performance-orient it.

And still important: If you don't meet all of this yet, but know that this is exactly the job you want to do: Then apply anyway. We're looking for ambition, ownership, and genuine growth mindset!

Benefits

What we offer:

• Work-Life-Balance: 38-hour week in full-time & 30 days of vacation (including Joker days) plus hybrid workday on Friday.
• Attractive Remuneration: An annual gross salary of €42,000 - €66,000, depending on experience and responsibility takeover.
• Further Education: Attend industry events, webinars, and conferences to stay up-to-date and network with other marketers.
• Safety: Work in a future-proof and digital industry.
• Work Atmosphere: We value teamwork and support each other to achieve success.
• Onboarding: Structured onboarding, which leads you to success! (On-The-Job-Training, Job-Coaching, Buddy- and Mentor-Program)
• Design Freedom: Work in a dynamic team where you have real influence on growth and strategy.
• Attractive Location in Bochum: A beautiful office at an attractive location and the best view over the entire Ruhr region in the Exzenterhaus Bochum & direct connection to local and long-distance traffic (U-Bahn underneath, Bochum main station right outside the door).
• Additional Benefits: Regular feel-good meetings and feedback talks, employee discounts, flat hierarchies, and team events.

What's next:

1. Apply directly online by clicking the