Marketing Manager (m/w/d)

Making a Difference – with us!

The Marketing Manager (m/w/d) is responsible for the strategic and operational development of the dean&david brand, as well as the steering and performance-oriented leadership of all digital marketing activities. The goal of this role is to effectively implement cross-channel marketing measures, increase brand strength, reach, and business success, and ensure consistent performance along the entire customer journey.

Your Tasks

• You develop the Brand Strategy for dean&david further and ensure that our brand messages are communicated clearly, relevantly, and inspiringly across all channels.
• You are responsible for integrated marketing campaigns (on- & offline) – from the initial idea to implementation – including delivery, catering, and international rollouts.
• You manage all digital touchpoints– including website, social media, app, and CRM – and steer these in close cooperation with the Digital Specialist.
• You use market research, insights, and performance data to inform decision-making and develop marketing measures.
• You work closely with the Food & Category Team to create new products and offers that align with the brand identity.
• You steer marketing and media budgets targeted along the customer journey and ensure efficient use of resources.
• You lead and develop a small, high-performing team and establish clear structures, priorities, and goals.
• You act as the central interface to internal and external stakeholders, coordinating agencies, service providers, and internal departments, and ensure that budget, timeline, and quality are met.
• You develop processes and standards, which strengthen continuous brand management and recognizability of dean&david, optimize marketing activity efficiency and effectiveness, and promote a consistent customer experience.

Your Profile

• 5–7 years of experience in strategic and operational marketing, ideally in the gastronomy-, food-, lifestyle- or retail industry.
• Demonstrated experience in leading brands and marketing campaigns across different channels, particularly digital channels including app and CRM.
• Strategic thinking paired with hands-on mentality and commercial understanding of business drivers.
• Experience in leading and developing team members as well as steering cross-functional projects.
• Excellent communication skills, analytical thinking, and a good sense for consumer behavior and trends.
• Very good German and English language skills, as well as presentation confidence at management level.

Our Offer

• You will receive a fair remuneration for your efforts.
• To ensure you have an undisturbed working day, we support you with a mobility budget.
• You will receive discounts for healthy eating in our stores and additional meal vouchers for your lunch break.
• We offer you the opportunity to enroll at EGYM Wellpass and support you in contributing to it.
• We support you in setting up a company pension plan and with a childcare allowance for your children.
• You have access to corporate benefit offers.
• We offer flexible working hours, the possibility of hybrid work, and a sabbatical.

dean&david as an Employer

• Change for better: At dean&david, diversity, sustainability, environmental awareness, and social engagement are highly valued.
• People first: Our success formula is our people and a culture that is characterized by passion, teamwork, self-responsibility, and innovation.
• We care about you: We give you the opportunity to shape your career path at dean&david, develop yourself further, and unfold your strengths with us.
• We are on a mission: We are a strong-growing, modern company with secure job opportunities – made in Germany

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