Marketing Manager (m/w/d)

Intro

The combined expertise from various fields drives progress and innovation in healthcare. Our alliance of clinic, laboratory, telemedicine service, and IT company stands for the development of modern and effective solutions in the healthcare sector.

Our goal is to take a leading and pioneering role in the health system of tomorrow through preventive services medicine, eHealth, and Public Health. We rely on smart logistics, digitalization, diagnostics, and individual prevention. We think healthcare provision and diagnosis anew and question the status quo.

A new pillar of this vision is : With our telemedicine service, we offer a simple and secure access to medical cannabis to alleviate symptoms and improve quality of life. In the future, we want to expand our offerings with solutions for weight reduction and smoking cessation to support even more people individually and improve their quality of life.

You want to coordinate marketing, but rather wholeheartedly steer it, operate it, and drive sustainable growth in the D2C/E-commerce field with a clear performance focus? Then become our Marketing Manager (m/w/d) and take responsibility for cross-sectional projects, KPI-based scaling, and structured further development of our marketing activities on C-level!

Your Mission at Our Company

• Project Planning & Steering of Marketing Projects: Independent planning, prioritization, and implementation of cross-sectional marketing projects (e.g. campaigns, product launches, trade show appearances, new verticals) and structuring into clear work packages, timelines, and responsibilities including reporting to C-level.
• Concept & Underlay Preparation (Pitches, Briefings, Decision Papers): Creation of marketing concepts, pitch decks, argumentation underlays, and structured agency briefings and translation of strategic C-level impulses into executable marketing roadmaps and operational measures.
• Steering of Service Providers & Agencies: Operational management and quality control of external partners (e.g. performance agencies, content/copy, design, media), as well as ensuring KPI achievement, budget compliance, clean briefings, and structured feedback and review processes.
• Performance Control & KPI Steering: Monitoring and evaluation of central marketing KPIs (e.g. CAC, CPO, ROAS, MER, LTV) and assessment of measures in terms of profitability and scalability; derivation of clear optimization measures.
• Budget Planning, Tracking & Settlement: Independent maintenance of marketing budgets including forecasting, actual vs. planned comparison, and settlement and transparent presentation of marketing costs per channel and project for decision-making purposes for management.
• C-Level Interface & Ad-Hoc Project Management: Taking over short-term, strategic marketing special projects from various company departments (e.g. GreenMedical, HTS Labs, BCC)., as well as structuring complex topics, prioritizing, and rapid operational implementation.

What You Should Bring

• Mult-year Operational Marketing Experience (3-4+ years, D2C/E-commerce): Broad experience in digital marketing with a clear D2C/E-commerce focus (no classical B2B). Secure in the interplay of performance, CRM, content, conversion, and customer journey. Comprehensive understanding of marketing.
• Outstanding Project Management Competence: Proven experience in independently planning, structuring, and implementing complex marketing projects (e.g. campaigns, product launches, website relaunches, new verticals). Ability to break down topics into clear work packages, set timelines, and consistently track results.
• KPI- & Number Strength with Performance Mindset: Very good understanding of central marketing KPIs (CAC, CPO, ROAS, MER, LTV, etc.). Can evaluate profitability, structure budgets, and derive data-based optimization measures. Always thinks marketing in unit economics.
• Strong Communication- & Stakeholder Skills: Sovereign handling of C-level, internal departments, and external agencies. Ability to clearly structure complex topics, formulate clean briefings, and actively drive decisions.
• Hands-on Mentality & Implementation Speed: Fast comprehension, high self-responsibility, and outstanding solution orientation. Works operationally with, if necessary, understands design, branding, and conversion logics conceptually and can evaluate quality fundamentally.
• Marketing Generalist with