Marketing Manager (m/f/d)

About Cannaleo Digital

We are among the leading software providers in the field of medical cannabis. Over 400 pharmacies already use our solutions and more than 3 million orders have been processed through our systems.

We develop digital products for pharmacies, doctors, wholesalers, and other partners, thus shaping the digital future of medical cannabis supply.

To strengthen our team, we are looking for a Marketing Manager (m/f/d) to strategically and creatively further develop our brand, communication, and digital marketing activities.

You will actively shape how Cannaleo is perceived. With your flair for brand, design, communication, and digital user experiences, you will make complex healthcare topics understandable and strengthen our position as an innovative partner for pharmacies and the healthcare industry.

Responsibilities

As Marketing Manager, you will be responsible for the planning, management, and implementation of our marketing activities. You will further develop our brand, plan cross-channel campaigns, and ensure consistent communication throughout the entire customer journey.

In doing so, you will work closely with Content Management, Product, Sales, Customer Success, and other internal and external partners.

Marketing Strategy & Campaigns

• Development and implementation of the marketing strategy
• Planning and management of cross-channel marketing campaigns
• Further development of the Cannaleo brand
• Planning and coordination of product and release communication

Brand & Digital Marketing

• Further development of our brand presence and visual communication
• Management and further development of our website
• Development of landing pages and digital marketing materials
• Development and implementation of the SEO strategy
• Analysis and optimization of marketing performance
• Ensuring a consistent customer journey across all relevant channels

Content & Communication

• Management of cross-channel marketing communication
• Development of briefings and campaign concepts
• Coordination with the Content & Communication Manager on editorial implementation
• Coordination of website, newsletter, WhatsApp, social media, print, and other channels
• Concept and implementation of:
• Sales materials
• Presentations
• Trade show and event materials
• Landing pages
• Social media content
• Newsletters
• Advertisements
• Brochures
• Product marketing materials

Marketing Projects & Collaboration

• Independent management of marketing projects
• Coordination of internal stakeholders and external agencies and service providers
• Close collaboration with Content Manager, Product Management, Sales, and Customer Success
• Planning of timelines, milestones, and resources
• Monitoring of project progress and achievement of goals
• Identification and resolution of risks and challenges
• Hands-on support in the implementation of campaigns, launches, and marketing initiatives

Qualifications

• Completed degree or apprenticeship in Marketing, Communication Design, Media Design, Graphic Design, or a comparable qualification
• Several years of experience in Marketing Communication, Brand Marketing, or Digital Marketing
• Strong design understanding and a keen eye for aesthetics, typography, brand impact, and visual communication
• Experience in creating digital marketing materials and content formats
• Proficient in design tools such as Figma or comparable applications
• Experience with website management, content systems, and SEO optimization
• Understanding of digital products, SaaS, healthcare, or technology is an advantage
• Ability to translate complex topics into clear messages and compelling visual concepts
• Structured, independent, and solution-oriented way of working with strong implementation skills
• Strong communication skills and enjoyment of collaboration with diverse teams
• Very good German and English skills

Benefits

• Innovative Environment: We develop software solutions that drive the digital healthcare and cannabis industry forward.
• Diverse Projects: Varied tasks, exciting challenges, and ample creative freedom instead of routine.
• Flat Hierarchies: Open communication, short decision-making paths, and collaboration at eye level.
• 30 Days of Vacation: For your relaxation and new energy.
• Corporate Benefits: Exclusive discounts with numerous partners.
• Flexible Working Hours: Shape your working hours flexibly to fit your daily life.
• Feedback & Development: Regular discussions and concrete opportunities for your personal and professional development.
• Structured People Onboarding: A personal and well-organized start with clear processes and designated contacts.
• Responsibility & Creative Freedom: Take on responsibility and actively contribute your ideas.
• Digital Healthcare Solutions: Co-create innovative products and solutions for the healthcare industry with us.

Why Cannaleo?

At Cannaleo, you will work in an environment where you can truly make a difference. You will take on responsibility for key marketing projects and directly contribute to further developing our brand and our digital healthcare solutions.

Do you want to take on responsibility in a growing company, implement creative ideas, and help shape marketing both strategically and operationally?

Then we look forward to receiving your application!