Marketing Manager (m/f/d)

From Augsburg to all of Bavaria – and beyond. Let us introduce ourselves.

Lösch-Zwerg and Bazi are certainly familiar to most people in our area. But what company is actually behind these liquid wonders? The answer: We - Brauerei Schimpfle. Here, traditional, first-class brewing meets innovative processes and modern products - the result of cross-generational expertise spanning over 150 years. High-quality certifications, such as IFS Food, confirm our high quality standards. And not only the Augsburg region enjoys our delicious products. You can find our drinks in supermarkets, beverage stores, and gas stations throughout Bavaria, Baden-Württemberg – and also in parts beyond.

Tasks

You give our brands a face - and a strong voice.

As a Marketing Manager (m/f/d), you are the operational core of our marketing. Together with the management, you further develop our marketing strategy and implement it operationally across all channels. The focus of your work is the further development of our two nationally known brands Lösch-Zwerg and Bazi. You ensure a consistent external presentation, develop strong campaign ideas, and coordinate all marketing activities. You work closely with external partners and are the first point of contact for all things marketing. These tasks could soon determine your day:

• Further development and implementation of the marketing strategy in close consultation with the management
• Management of brand management across all relevant channels
• Planning and monitoring of the marketing budget
• Coordination and management of external agencies (design, digital, social media)
• Development and implementation of marketing campaigns (e.g. print, outdoor advertising, PR)
• Responsibility for social media and content planning together with agencies
• Coordination and maintenance of the brand websites
• Development of employer branding measures
• Planning and implementation of POS promotions together with sales
• Organization of trade fairs, events, and marketing campaigns

These terms are foreign to you? Then this may not be the right position for you. But maybe you'll find a more suitable position on our new career page! We look forward to seeing you!

Qualification

Creativity, communication skills, and a feel for brands - exactly your thing!

In this position, you combine strategic thinking with operational drive. You hold many threads in your hand at the same time - from campaign planning to brand maintenance, from budget to social media. We count on your organizational skills, your eye for detail, and your understanding of targeted communication. If this appeals to you and the following points also apply to you, then you've come to the right place:

• You have a degree in marketing, communications, media, or a comparable education.
• You have at least 3-5 years of professional experience in marketing - ideally in the FMCG or food sector.
• You dare to lead a small team professionally in the long term - ideally, you already have initial experience in team leadership or coordination.
• You are proficient with MS Office - especially Excel and PowerPoint - and know tools like Canva, CMS, Meta Business.
• You have experience in agency management and project management.
• You have a good feel for brand management, communication, and market mechanisms - and master the marketing mix with flying colors.
• You know how to think strategically and also work operationally.
• You have a strong hands-on mentality - you not only think along but also implement independently and remain pragmatic and solution-oriented.
• You have a strong organizational talent - and keep an overview even with several projects running in parallel.
• Communication is your strength - in writing and verbally, internally and externally.

Benefits

No, you won't be paid exclusively with beer and lemonade (unless you insist).

A motivated & collegial team awaits you. Apart from that, we can offer you the following:

• Great working atmosphere: Despite our national recognition, we have been a family business since 1864. This means for you: short decision-making paths.
• Excellent employer: The leading platform for employer ratings "kununu" has awarded us the Top Company Award for 2025. In addition, we received the "Employer of the Future Award" - if that's not a meaningful indicator of employee satisfaction!
• Monthly house drink: Your drinks for at home? On the house!
• Development opportunities: No stagnation - you get the opportunity to learn new things and develop yourself further. Perhaps through exciting further training opportunities?
• Attractive region: Brewery location in the middle of the Augsburg Westliche Wälder recreation area.

So - that's a wrap.

Do you like what you read? Then we'd like to get to know you.

You could send us your application - or simply bring it by in person.

The drink, by the way, is of course on us!

Find Jobs in Germany on Arbeitnow