Marketing Manager (m/w/d) - B2B Tech & SAP

We are js-soft, an IT solutions provider with 50 employees and a sense of what's essential: With lots of SAP, individual AI solutions, and our wallet that really drives digitalization.

You've never heard of us? Not uncommon in the B2B sector, but we definitely want to become better known! Help us build a strong brand that highlights our USP and rewards us with new customers. Through our diverse portfolio, exciting marketing activities await for project- and product-based business. A one-size-fits-all approach? Of course not, so you're the person who identifies and implements targeted measures.

Strengthen our team at our main location in Heidelberg, our office in Magdeburg, or remotely from your home in Germany.

Aufgaben

• Development of a clear marketing strategy that supports our sales in project- and product-based business
• Sharpening our brand, USP, and positioning on the market to increase our recognition
• Detailed analysis of KPIs, traffic, and customer journeys, derivation of concrete optimization measures, and preparation of findings in reports
• Derivation and implementation of targeted measures that are in line with the marketing strategy you have developed
• Planning, implementation, and optimization of campaigns in channels like SEO, SEA, Social Ads, and other performance touchpoints along the funnel, always with a goal-oriented view on leads, conversions, revenue & ROAS
• Observation and use of new trends and tools, such as AI in marketing
• Creation of content like articles, whitepapers, and social media posts in collaboration with our specialist departments
• Support at trade shows, events, and offline marketing
• Closely working together with Sales, our internal UX design team, and HR

Qualifikation

• You have several years of professional experience in B2B marketing, ideally in a technically oriented or IT company.
• You bring very good knowledge of online marketing, particularly in lead generation and campaign management.
• You work strategically, but also have a hands-on mentality.
• KPIs, performance analyses, and preparing numbers are an important foundation for the success of your work.
• You're enthusiastic about digital products and trends, SEO/SEA, AI, and marketing automation.
• You translate complex technical topics into simple, engaging messages.
• You're very self-reliant, but also enjoy working with various stakeholders together, bring yourself proactively in, and let your creativity run free.
• You have very good German language skills and good English language skills for internal and external communication.

You're unsure if you meet all the points to 100%? Apply anyway and simply upload your resume over our career website!

Benefits

• Company pension plan (€2,000 annually)
• Supplementary health insurance
• Subsidy for the Germany ticket, lunch, and fitness studio
• Opportunity to participate in the company through our employee association
• Bike leasing
• Time value accounts
• Flexible working hours and mobile work
• You can find more benefits and details here: https://www.js-soft.com/karriere/inside-js-soft/

You want to strengthen our team? Then apply directly here over our career website. We're looking forward to getting to know you!

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