Marketing Manager (m/w/d) B2B SaaS München oder Berlin

We are looking for an experienced marketing professional to further develop our marketing strategy and implement it operationally - with a clear B2B mindset and strong focus on performance, content, and inbound.

Convercus is a leading loyalty and couponing platform for large companies in retail, hospitality, travel, and B2B. We help brands better understand their customers, activate them strategically, and build long-term customer relationships.

Aufgaben

• Storytelling & Content: Development of a clear narrative for our brand as well as content creation for website, presentations, LinkedIn, and campaigns
• Inbound & Website: Optimization of our website (convercus.com) and building conversion-strong landing pages, funnels, and lead magnets
• LinkedIn & Visibility: Further development of our LinkedIn strategy (Company + Management Visibility) and building organic reach in the B2B field
• SEO/GEO: Further development of our content and SEO strategy including data-based optimization
• Kampagnen, Events & Kooperationen: You conceptualize and manage campaigns, set up co-marketing activities, and ensure the successful planning and execution of events and webinars.
• Marketing Operations: Management of freelancers and agencies as well as ensuring quality and consistency
• KI im Marketing: Use of AI to scale content, processes, and research as well as building efficient workflows

Qualifikation

You bring with you:

• 3–6 years of experience in B2B marketing, ideally SaaS/Tech
• Strong experience in:
• Inbound Marketing / Lead Generation
• LinkedIn Marketing
• Content & Storytelling
• Good knowledge of SEO and website optimization
• Experience with CMS (ideally Webflow)
• Experience in managing external service providers
• Analytical understanding (KPIs, Conversion, Tracking)
• Experience with tools like Canva, Pipedrive, Zapier, Plausible, Hotjar , Google Analytics etc.
• German on a native level & English negotiation secure

You stand out:

• You think strategically and have the big picture in mind - but you're also happy to take action yourself
• You bring your own ideas and drive topics proactively forward
• You are solution-oriented and pragmatic in implementation
• You are a strong storyteller with a sense for target groups and relevant content
• You are a team player and work closely with Sales, partners, and external service providers
• You appreciate free space, take responsibility, and feel well in flat hierarchies

Benefits

• High Impact: You shape the marketing at Convercus actively
• Much free space and short decision-making paths
• Tight collaboration with an experienced B2B team (Sales, partnerships, events)
• Fascinating environment around loyalty, CRM, and retail tech
• Flexible working conditions: Hybrid model from Munich or Berlin out with high remote share

Sounds exciting?

Then we look forward to your application - preferably with examples of your previous work (e.g. campaigns, content or website projects).

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