Marketing Manager (m/f/d)

About Us

AMACURO is a group of companies in the healthcare sector with several independent brands – including Amacuro Homecare, Amacuro Blister, as well as several pharmacies (e.g., Europa Apotheke, Stadtapotheke Regensburg, Donau Apotheke Lengfeld, Realapotheke Pentling). Our claim: to maintain or improve the health and well-being of our customers. We act according to our values of self-responsibility, appreciation, commitment, service orientation, courage, and trust – with the character of a family business.

For this position, we are looking for a personality who thinks about marketing strategically as well as implementing it operationally themselves – and actively helps shape the development of our marketing department.

Your Tasks

Strategy & Brand Management

• You will develop a marketing strategy for all AMACURO brands that appropriately reaches our diverse target groups – from referring physicians in the homecare sector to local customers in pharmacies.
• You will define a uniform, yet brand-appropriate brand presence and ensure consistency across all channels.
• You will advise management and site managers on positioning and market opportunities.

Operational Implementation:

• You will plan and implement campaigns across online and offline channels (social media, website, print, trade fairs, local measures for pharmacy locations).
• You will manage external service providers (agencies, printers, photographers).
• You will create content, maintain our websites and social media channels, and support internal communication measures in coordination with People & Culture.

Data & Success Measurement

• You will monitor market trends and the competitive environment in the regional healthcare market.
• You will measure the effectiveness of your measures (KPIs, ROI) and derive optimizations from them.
• You will prepare results in an understandable way for management.

Collaboration

• You will work closely with the locations, management, and People & Culture.
• [If applicable: You will build a small marketing team / agency partnerships in the future.]

Your Profile

• You have a completed degree in marketing, communication, or a comparable qualification.
• You have several years of professional experience in digital and classic marketing, ideally with a connection to healthcare, services, or multi-location structures.
• You think strategically and enjoy hands-on operational work just as much.
• You are proficient in using common marketing and social media tools (e.g., Canva, Meta Business Suite, Google Ads, Clickup, Mailchimp, WordPress, etc.).
• You have strong communication skills and enjoy collaborating with diverse teams and locations.
• You love working independently and are eager to actively build up a department.

What We Offer

• A permanent full-time position with long-term prospects.

• A responsible position with significant scope for design and a lot of variety with strategic and operational elements.

• A modern work environment in a rapidly growing company.

• 30 days of vacation and hybrid working (Hamburg + Home Office).

• EGYM Wellpass, "Wir für Gesundheit", Deutschlandticket (100% cost coverage), JobRad leasing (after successful probation period).

• Onboarding & Development: structured induction with insights into all company areas and a training budget.

• Modern technical equipment.

• Company parties and team events.

Sounds like you?

Then we look forward to receiving your application via the application link – with your CV and a brief indication of your salary expectations and your earliest possible start date.

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