Marketing Manager

LHH offers the opportunity to join an Italian reality of international scope in constant growth in the luxury sector, in the role of Marketing Manager, directly reporting to the Commercial Director, with the aim of consolidating the internal organizational structure. Responsibilities - Define, develop and govern the annual marketing strategic plan, coordinating suppliers and external agencies in line with company objectives; - Guide marketing as a strategic function supporting sales, with responsibility for demand generation, positioning and contribution to the commercial pipeline; - Collaborate structurally with the Commercial Director to define targets, segmentation and priority of go-to-market; - Be operational in first person in key activities and coordinate the internal marketing team, ensuring focus, execution and quality of deliverables; - Develop and supervise sales enablement activities, including commercial materials, presentations, case studies, ROI calculator and digital tools; - Ensure that all external communication activities are consistent with the premium positioning of the brand and functional to commercial conversion; - Plan and monitor communication, branding and lead generation activities through structured KPIs and analysis tools; - Plan and manage events, trade fairs, sponsorships and networking activities (Italy and abroad), with clear and measurable objectives; - Analyze market data, sector trends and customer behavior to orient commercial strategies and positioning; - Collaborate with Academy and Scientific Board for the production of informative, divulgative and thought leadership content, in support of the brand and commercial network; - Support integration and use of CRM for marketing activities and alignment with sales (leads, campaigns, funnel). Profile - Bachelor's degree in Marketing, Communication or related fields; - Previous experience of 5-10 years in marketing roles, preferably in premium, luxury or high-value products/services contexts, both B2C and B2B; - Experience in managing and coordinating a team; - Strong operational autonomy, leadership and ability to work in collaboration with commercial functions; - Strategic approach combined with execution capabilities; - Excellent analytical skills and data orientation; - Creativity, proactivity and dynamism; - Excellent knowledge of the English language (written and spoken). Work location: Val di Fiemme "Candidates are invited to read the privacy information consultable below the form request data page of the job application (Regulation EU 2016/679). The offer is addressed to candidates of both sexes, in accordance with D.lgs. 198/2006 and current legislation on equal opportunities. The company promotes an inclusive work environment and ensures equal opportunities for all people, regardless of gender, age, origin, sexual orientation or disability." Sector: Other Role: Marketing/External Relations