Control Risks
11 months ago
Marketing Manager, LATAM
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Company information
- Company
- Control Risks
- Location
- México Mexico
- Posted
- 11 months ago
Job description
Control Risks is seeking a proactive and results-oriented Marketing Manager for the Latin America (LATAM) region. This role is critical in executing the marketing strategy tailored specifically for this diverse and dynamic market. The ideal candidate will leverage their expertise in B2B marketing to enhance brand visibility, support revenue growth, and drive targeted campaigns that resonate with key audiences. The successful applicant will work closely with regional and global marketing teams, and will be responsible for: * Developing and implementing marketing plans for the LATAM region, aligned with global marketing strategies. * Conducting market research and analysis to identify trends, opportunities, and competitive threats within the LATAM market. * Managing marketing budgets and ensuring efficient allocation of resources across various marketing activities. * Creating and executing integrated marketing campaigns, including digital, content, and event marketing. * Collaborating with sales teams to generate leads, nurture prospects, and support the sales process. * Developing and managing marketing collateral, including brochures, presentations, and website content. * Monitoring and analyzing marketing performance, using data to optimize campaigns and improve ROI. * Managing relationships with external vendors, such as agencies and suppliers. * Staying up-to-date with industry trends and best practices in B2B marketing. * Adapting global marketing content and campaigns for the LATAM market, ensuring cultural relevance and linguistic accuracy. * Leading and mentoring a small team of marketing professionals. **Requirements** * Bachelor's degree in Marketing, Business Administration, or a related field. * Proven experience (5+ years) in B2B marketing, preferably within the LATAM region. * Strong understanding of the LATAM market, including cultural nuances and business practices. * Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels. * Fluency in Spanish and English is essential; Portuguese proficiency is a plus. * Experience with digital marketing tools and platforms, such as CRM, marketing automation, and social media. * Strong analytical skills, with the ability to interpret data and make data-driven decisions. * Experience managing marketing budgets and measuring ROI. * Ability to work independently and as part of a team. * Strong project management skills and the ability to manage multiple projects simultaneously. * Experience in the security or risk consulting industry is a plus. **Benefits** * Competitive salary * Comprehensive benefits package * Opportunity for professional development * Collaborative and supportive work environment * Opportunity to work on challenging and rewarding projects * Be part of a global organization with a strong reputation in the industry
Required skills
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