Marketing Manager im B2B Online-Marketing, 100 % remote

About us:
The Leadeffect GmbH with its headquarters in Hamburg supports more than 70 IT companies as long-term online marketing partners; primarily in the areas of Web design, SEO, SEA, LinkedIn, and E-Mail Marketing.

Project description:
Are you the type who likes to work data-driven, always up-to-date with channels, and campaigns not only implemented but also strategically driven? At our company, you will be responsible for planning, steering, and optimizing the campaigns of our customers and developing suitable strategies goal-oriented, performance-oriented, and with full ownership.

Tasks

Your tasks:

Develop a strategy for the customer on channel level

Google Ads campaigns

• SEA keyword analyses
• Plan, set up, optimize, and evaluate SEA campaigns
• Write ad copies
• Create reportings

LinkedIn campaigns

• Plan and set up campaigns
• Monitor and optimize, nurture
• Report and evaluate

Conversion tracking with Google Tag Manager and Analytics

• Track concepts for websites
• Create Analytics reports

User funnel and conversion optimization (conceptually, no development)

• Evaluate user behavior on the website
• Optimize conversions of landing pages and the website
• Design landing page concepts
• Optimize user funnels for conversions

Email outreach

• Design emails/sequences with Apollo or similar tools
• Optimize and evaluate

Further development of channels

• Finding new trends and possibilities

Collaboration with the project manager

• Create reportings, analyses, and documentation
• Customer support
• Rarely: participation in customer meetings

Qualification

Must-haves:

• Experience in online marketing (at least 2 years) and
• Knowledge of handling digital tools and platforms
• Proactive and analytical mindset, solution-oriented thinking
• Learner-ready, quick comprehension
• Openness, contact pleasure, and communication strength
• Reliable and detail-oriented work style
• High IT affinity
• German: ideally C1, you are at B2 - we will pay for your course if you want to learn more; English Business Level

Nice-to-haves:

• Experience in B2B marketing (ideally in the IT sector)
• Google Ads experience, solid knowledge of keyword research, campaign optimization
• Experience with LinkedIn lead generation
• Experience with email copywriting (Apollo or similar tools)

If you don't meet all the criteria, we'll train you.

Benefits

Project framework and benefits:

• Collaboration as a fixed-term or freelancer
• Start: as soon as possible
• Min. 20 hours per week up to full-time
• 100% remote
• Communication in the CET (Berlin) time zone expected, max. +/- 2 hours
• Partnership collaboration (strategically, a project manager is always available)
• Access to our own training platform for B2B marketing, for continuous further education and the expansion of your marketing expertise

How you apply:

through this platform

Please send us

• a brief introduction to your person
• Your relevant experiences
• Your availability and salary or honorarium proposal

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