Marketing Manager in B2B Online-Marketing, 100% remote

About us:
The Leadeffect GmbH with its headquarters in Hamburg supports more than 70 IT companies as long-term online marketing partners; primarily in the areas of Web design, SEO, SEA, LinkedIn, and E-Mail Marketing.

Project description:
Are you the type who likes to work data-driven, always up-to-date with the channels, and campaigns not only implements but also strategically drives forward? At our company, you will be responsible for the channel level: You will plan, control, and optimize the campaigns of our customers and develop suitable strategies goal-oriented, performance-oriented, and with full ownership.

Tasks

Your tasks:

**Strategy for the customer on the channel level develop
**

E Mail Outreach

• Design of E-Mails
• Design of E-Mail sequences with Apollo or similar tools
• Technical E-Mail setup to increase delivery
• Filtering and individualizing contacts using AI
• Evaluating and optimizing sequences

Google Ads campaigns

• SEA keyword analyses
• SEA campaigns plan, set up, optimize, and evaluate
• Ad Copies write
• Reportings create

Conversion tracking with the Google Tag Manager and Analytics

• Tracking concepts for websites
• Creation of Analytics Reports

User funnel and conversion optimization (conceptually, no development)

• Evaluation of user behavior on the website
• Conversion optimization of landing pages and the website
• Landing page designs
• Optimization of the user funnel regarding conversions

Further development of channels

• Finding new trends and possibilities

Collaboration with the project manager

• Creating reportings, analyses, and documentation
• Customer support
• Rarely: Participation in customer meetings

Qualification

Must-haves

• Experience in online marketing (at least 2 years) and
• Knowledge in handling digital tools and platforms
• Proactive and analytical mindset, solution-oriented thinking
• Will to learn, quick comprehension
• Openness, contact pleasure, and communication strength
• Reliable and detail-oriented work style
• High IT affinity
• German: ideally C1, you are at B2 - we will pay for your course if you want to learn more; English Business Level

Nice-to-haves

• Experience in B2B marketing (ideally in the IT sector)
• Google Ads experience, solid knowledge in keyword research, campaign optimization
• Experience with E-Mail copywriting (Apollo or similar tools)

If you don't meet all the criteria, we'll train you.

Benefits

Project framework and benefits

• Collaboration as a fixed-term or freelancer
• Start: as soon as possible
• Min. 20 hours per week up to full-time
• 100% remote
• Communication in the CET (Berlin) time zone expected, max. +/- 2 hours
• Partnership collaboration (strategically, a project manager is always available)
• Access to our own training platform for B2B marketing, for continuous further education and the expansion of your marketing expertise

How to apply:

through this platform

Send us please

• a brief introduction to your person
• your relevant experiences
• your availability and salary or honorarium proposal

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